Act-On Software



Our team loves Act-On!

Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable …

one woman show

Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with …

Act-On review

We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …

Act-On is Time Efficiency

Our organization used Act-On for over two years as a whole. Act-On became our main source of emailing all of our constituents through our …

Popular Features

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WYSIWYG email editor (112)


List management (111)


Email deliverability reporting (220)


Standard reports (112)


Reviewer Pros & Cons

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per month (starts at 2,500 active contacts)



per month ( starts at 2,500 active contacts)

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Activity History - Easily view the online actions and behaviors taken by your buyers and customersList Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataAct-On Connectors - Connect Act-On to your sales and martech applicationsQuickstart Page - Start your marketing automation journeyAutomated Program - Create custom buyer journeys with Act-On's Automated ProgramsLanding Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Meet Act-On Software, Your Growth Marketing Automation Solution

Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew


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Frequently Asked Questions

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

What is Act-On's best feature?

Reviewers rate Lead scoring and grading highest, with a score of 9.9.

Who uses Act-On?

The most common users of Act-On are from Mid-size Companies and the Marketing & Advertising industry.


(1-25 of 398)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Act-On [Software] is the marketing automation tool that offers our dedicated marketing departments unique features such as automated campaigns, landing pages, sophisticated email automation among others.
Act-On [Software] automates marketing tasks and provides campaign evaluation tools that help the marketing department respond to customers better during the buying cycle.
So far we have enhanced the company brand across social media, web and email.
  • Generates high-quality leads
  • Engaging with customers even after they make a purchase
  • Better tracking of campaigns
  • Clear picture of customer behavior
  • Drafts do not autosave
  • Customization on forms for reviews is limited
Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have saved a lot of time monitoring and tracking social media accounts for essential clients. The strategy we use with Act-On [Software] is very successful because it has given us a step further to achieve sales and business through advertising. Digital marketing is a discipline that should be paramount in any field; we feel comfortable that we can develop great things in this area.
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
  • It would be great if they could improve the interface a bit more.
  • They will add internal guides so that I don't have to contact support all the time.
Considering the positive results of automating a marketing process with a great result, it is straightforward for me to recommend [Act-On Software] to anyone with the precision of use. It's amazing.
Gerald Gorman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Through Act-On, we can keep in touch with potential customers and customers, track their progress, and actively participate. Solve marketing performance issues by helping us create successful email campaigns. Setting up the workflow is very simple, and the logic is very reasonable. Thanks to Act-On, we could solve marketing problems and improve our activities, which is excellent.
  • Act-On is very useful for creating, managing, and sending effective marketing campaigns.
  • The use of landing pages has attracted many potential customers.
  • The reporting function is integrated and is easy to access and understand.
  • The landing page allows you to customize the page for any activity or reason you need.
  • Its reporting helps to understand audience engagement.
  • This is a program that meets all requirements, our performance has no problems, and all results are positive.
I recommend Act-On to users and companies that want to increase interaction with customers. You can divide them into different categories and focus on the specific goals of each type. It's easy to set up and various campaigns; you can use a custom landing page. When you need help, Act-On's customer service is excellent, fast, and comprehensive.
Karli Brophy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable experiences to help our clients and prospects go through the journey we want them to. From internal marketing newsletters to external automated drip campaigns, Act-On has been essential to our success.
  • The automation builder is extremely easy to use. Mapping out the customer journey is so important when planning behavioral-based campaigns. With Act-Ons user friendly UX, it's simple to create.
  • Their customer support is outstanding! Via chat, through email, or with our Account Rep, Act-On goes above and beyond to ensure my problems get addressed and fixed quickly.
  • Forms are incredibly easy to create and embed into our landing pages and website.
  • Their customer service chat feature would be helpful to be available during all working hours from west coast to east coast.
We are a small marketing team looking to grow our business and provide excellent customer journeys. Act-On addressed all of our small business needs when we were a company of less than 100 and then grew with us as we merged with other companies and continued to grow quickly. I don't know where Act-On wouldn't be appropriate.
December 13, 2019

one woman show

Megan Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with our customers and allows us to send a message to a large amount of people and allow us to schedule messages in advance to keep us on track. Act-On also tracks our open rate and bounce back so we can be informed on what is working and not. As well as if customers are receiving our content.
  • Scheduling
  • Analytics
  • Usability
  • Auto response emails do not work properly
  • Auto response analytics do not work properly
  • Media inserts have a lag
Act-On is well suited for companies that have a small marketing department. Everything is easily accessible and easy to use. The scheduling of email content can be a large task but with easy flow templates and the ability to schedule a month in advance it makes a daunting task manageable.
September 25, 2019

Act-On review

Christi Moses | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently it is accessed mainly by our marketing department, but the plan is to integrate it into other systems to provide additional customer information to sales soon. We are able to see if our email marketing campaigns are successful through easy reporting setups built within the system.
  • Representatives are responsive to customer needs.
  • Act-On continuously works on improving their system - using customer feedback to help them know where to focus.
  • Technicians are friendly and responsive.
  • I would like to see a way to schedule a single email to multiple groups at different dates & times by accessing the email just once, instead of programming a new email every time.
  • I would like to see easier features with mapping hyperlinks - where you could use your mouse to draw out areas to link to a url.
We loved that the reporting features are built-in and so easily accessed and understood. We also love that our usage level is based on the number of addresses we email to, not by the number of emails we send. This is a key point when you are segmenting your customers into smaller focused areas of focus. I like that we can schedule an email at any time and can schedule them in advance.
Overall I've had wonderful experience with their service. I have only had one experience that I would consider unsatisfactory and may have partially been due to my inexperience with some of the areas that we were having to delve into to fix an issue. The issue took a little longer than normal to resolve, but the tech kept at it until we did get it resolved.
Kyle Moloo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Act-On was being used by marketing to support sales. It was purchased and implemented to facilitate email marketing, landing page design/development, and database organization--amongst other things. Marketing campaigns were to be run and reported on out of Act-On so that we could prove ROI for our marketing efforts. It was integrated with our CRM (Netsuite). 3-5 people at the most would be working inside of the platform, to run between 2-3 marketing campaigns per month.
  • Folder structure for list management and marketing assets/campaigns are easy to use. It was easy to keep things organized.
  • Email testing was accurate and straightforward.
  • Existing templates to build landing page and emails from were responsive out of the box.
  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts.
Danielle Armour | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our organization used Act-On for over two years as a whole. Act-On became our main source of emailing all of our constituents through our newsletter, gaining new donors through campaigns, providing information and so much more. We not only used the email campaign but we also used the landing page feature, the survey feature, the automated series feature and the form feature. Each of these functions were used at least on a bi-weekly basis. Being able to create aesthetically pleasing emails ourselves solved the issue of having to hire a company to outsource our emails. Being able to use the landing page feature solved the same issue and also allowed us to create pages on a quick turn around when we needed information out urgently. Having these landing pages was a saving grace on multiple occasions when the information was needed to be resolved or communicated more clearly. Having the forms options not only saved us from outsourcing but also let us collect data in a clean way through the same email campaign we emailed from. The automated series was one of my favorite aspects of Act-On as it allowed us to plan ahead with campaigns and set them up automatically.
  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
  • They can greatly improve how you are able to place photos in emails. The current way is very archaic and takes a long time to navigate to find your photo. Once your photo is in the email, you cannot crop or adjust the size. This should be upgraded.
  • The A/B testing or dynamic emails needs to be worked on. You can not currently test emails before placing them in a series to go to contacts, the testing route is long and usually ends up in frustration. There needs to be a way to test dynamic emails so that you can ensure success before sending.
Act-On is a great program for organizations who are on the smaller end. The system is easy to navigate and teach to others, which is crucial to the success of an organization that values time and efficiency. Each of the platforms are important in the success of marketing campaigns and gathering information to then succeed down the line. Act-On was able to sync with our database giving us information on multiple layers.
Dave Moll | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
As an agency, we use Act-On to manage all our clients' marketing automation efforts. And that covers a lot of ground: web and social tracking, form submissions, content downloads, list management, lead scoring, landing pages reporting and, of course, email programs. The Act-On ecosystem is solid and each of the pieces complements each other well enough to create a marketing automation whole if that makes sense. So your emails "know" who visited what landing page and your forms "know" if this person has downloaded other content. This connected system allows you to build complex marketing campaigns, all within the Act-On system.

That said, we use for all of the above. Mileage varies from client to client, but we certainly use every part of Act-On. We will build our client landing pages in Act-On, we house our email templates in Act-On, we upload marketing content to Act-On -- I'm in it all the time! In fact, I have it open in one of my browser tabs as I am writing this review.

Overall, it is a solid marketing automation platform. Act-On manages lists, segments, email programs, and sync's with SalesForce very well, but in some areas like landing page design and reporting it falls short.
  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Act-On is great for companies who have multiple people managing marketing and sales programs. Each person will get their own log in and access to certain (or all) areas of the software. Alerts can be created when prospects reach certain stages of programs which means marketers don't need to constantly monitor lead scores or anything like that. Also, designers can log in and create landing pages, copywriters can login in and upload content and managers can login and build programs. There's no stepping on each other's work either. Team management is very good. Act-On is also great if you have multiple customer profiles. Act-On allows you to create programs designed to capture many leads across your customer profile.

Act-On would be overkill for the small B2C client. A small business that uses email to manage newsletters and product announcements will find Act-On to be much, much more than they need. Act-On can certainly do these things but so can MailChimp at a much lower price point. There would be many features in Act-On that this client simply would never use.

If your company uses a custom CRM, Act-On won't be the best fit. I imagine you would need to hire a developer (or commit an in-house developer) to a large project of integrating your CRM with Act-On. Otherwise, you'll be importing and exporting list data on a regular basis.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our sales and marketing departments use ACT as our main hub for contacts. It is a database that holds all our leads and clients with detailed information and the ability to tag for segmenting and note so other team members know what is going on. It is a simple way to look up and sort contacts.
  • Sort by select fields
  • Edit templates to view clients info
  • Ease to see other users notes
  • Slow
  • Outdated
  • Hard to sort with multiple topics
Well suited: helps us see what other team members have made notes. Ability to each have our own layout to mold to our specific needs. Less appropriate: It becomes harder to sort when people enter multiple answers for multiple fields. Can't group by multiple fields at once, which I would like for our team.
Jose Aguilar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Marketing and support teams use Act-On daily at our shop. I provides a central place to create and publish most interactive communications.
  • Email and Landing Pages, great feature set. Flexible for different skill level users. Easy integration to CRM.
  • Robust list and contact management allowing complete communication cycle to take place in one place.
  • Solid lead scoring platform and follow up tools.
  • Social Media tool needs development.
Great integration to WebEx! If you are running WebEx webinars, you have to evaluate Act-On as your automation tool.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Act-On as both my email engagement platform and for website analytics. It allows me to both connect with potential clients through email campaigns, social shares, and landing pages and asses visitors interaction with my website at a granular level. I can get activity reports and alerts based on user behaviors and also confirm that clients received electronic deliverables.
  • Page View tracking - to see where website visitors are going.
  • Email campaign stats - to track who is receiving, opening, and clicking through.
  • Automated programs - to manage lists, send reports and analyze behavior.
  • I wish there was integration with more 3rd party CRMs.
  • Pricing is significant.
For anyone who has a generous audience, this platform really is great for obtaining valuable information about how and when your audience interacts with virtually all aspects of your website. If your audience is small then I am unsure as to whether the cost is worth it. I will say that the information is addictive.
Nate Casimiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
Act-On is used across two departments in my organization, Internally our Marketing department uses it to unmask anonymous website visitors, score leads and nurture prospects via automated programs. The second department helps onboard clients to the platform and do the same.
  • Lead scoring.
  • Automated email programs.
  • Landing pages.
  • Form creation.
  • Reporting is not as robust/user-friendly as it could be.
  • UX has been continually expanded, so there is a mix of old and new features that could use some polishing and regrouping.
Marketing automation via Act-On is helping our organization reach more targeted audiences during the windows of the customer journey. It has also allowed our organization to be more strategic with our media and communications and better illustrate Marketing's process to Sales.
Yosa Addiss | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have used Act-On at both the agency level and currently at the individual business level.
Act-On is used by our sales and marketing teams.
  • Account Based Management ABM.
  • Marketing Automation.
  • Email Marketing.
  • Customer Service.
  • Text messaging capability.
One of the best features of Act-On is that their sales features and marketing automation data is available on a sales dashboard without needing a company to use a connected CRM. This is unique for ABM and MAP software. Our company selected Act-On over Marketo because of this differentiator. We are in the process of converting to a new CRM, but until that is ready we still have access to the activity and lead scores of each salesperson's leads. Act-On is particularly suited to a business that has salespeople with assigned leads or territories.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Act-On as part of our lead nurturing process, and have our Contact and Lead databases synchronized with our CRM. We also have Prospecting and Media databases that exist in only Act-On, and are not in our CRM. We use Act-On for product introductions, newsletters, media outreach, and landing pages. The results of the campaigns are shared with the sales team and upper management. We also embed forms created in Act-On into our website and use automated emails to forward leads to our sales team.
We have three marketing users, with our Digital Marketing Manager being the primary user. Act-On helps us stay in touch with people who want to hear from us and efficiently manage those who don't. It helps us keep our Lead database clean by allowing us to remove people from our CRM who do not productively interact with us. It also helps us consolidate a variety of outbound marketing activities in one platform.
  • Embedded website forms and automated emails when forms are filled.
  • Reporting on results in high-level graphical formats with the option to drill down to individual records.
  • To serve as a portal to store prospect data until it is qualified to move to our CRM.
  • The social distributions didn't render well, so we don't use Act-On for social media marketing. Instead, we distribute directly from each platform.
  • The webinar integration with Webex did not work well, so we do webinars outside of Act-On, using Zoom.
  • We have always had deliverability issues with Act-On, with people in our database who want to get our emails and those who do not.
Act-On is great for outbound email and landing pages, but less useful for social media marketing and event management. It's great for newsletters, product introductions, and promotions. The forms are easy to integrate into a website, and form fills are easy to monitor and report on from Act-On results. It also helps us manage GDPR and opt-outs effectively.
Mike Cubberly | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I used Act-On internally to help nurture prospects through to SQL status for a marketing agency. It helped with to transition the leads with its robust insight generated and extraordinary comms.
  • More robust insights than other MAPs.
  • Customer Service always on point.
  • A better drip overall.
  • Price. Act-On is a FANTASTIC transition from Mailchimp and the like, however, the price is a real jump. I did successfully transition a few freelance clients into users but the price didn't sit well at this early in the game. Maybe consider leveraging a super-entry-tier?
Small (when afforded) to Medium sized entities in any industry (I've leveraged it in plenty).
Chris Lesner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have used Act-On with several clients to help their email marketing efforts. A recent client of ours needed an email marketing solution that would be robust enough to work across different divisions of their company while also giving the ability for people to access and manage different lists... Act-On has been a great solution for them!
  • Has easy to use email automation features.
  • Great list management.
  • Templated email options.
  • Good customer service/support.
  • Could be a lot cheaper.
  • Allow for more contacts at a better rate.
  • More integrations with outside systems.
It's great for big teams that need to manage a large email list. We use the email automation features and they work like a charm. Most competitors already have good campaign solutions (as does Act-On), however, the drip campaign process is much easier with Act-On and you have a dedicated account manager who will help make sure you succeed.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Act-On is being utilized by Progressive as our principal marketing software directed to our agents. It is used across our agency distribution marketing department. We use Act-On to create our marketing messages and direct them to our agents. It addresses the business problem of how we get our messages out to agents. Act-On is great because it allows us to quickly segment and get our messages to agents quickly if needed. The segmentation is good because we can import lists with demographic and business data allowing us to segment our messages to the right agents.
  • Act-On gives us flexibility to create high quality emails because we have the ability to import images and create links to websites or PDFs to increase agent engagement.
  • Act-On has a great survey tool that allows me to create survey so that I can quickly gather information from our customer base for our business needs. The data is delivered in spreadsheet format so it can be easily analyzed.
  • Act-On gives me the ability to create landing pages, which I can link our agents to more information with by an email. We have the same flexibility to create high-end landing pages.
  • Act-On has great engagement reporting of our email sends. I look forward to reviewing the reports with my internal customers to show how the emails have performed from an open and click standpoint.
  • I think Act-On could have a better folder system for marketing lists.
  • I think Act-On could offer a faster way to clean up lists and images. Right now you have to remove one at a time.
  • Act-On could make it easier to pull in personalized data to an email from an extension list. It is a two-step process right now.
You will find Act-On suitable for many agent communications that are both targeted and broad reaching. It gives you the flexibility to create high-quality emails and surveys that allow for quick engagement from your targeted prospect or customer base. Act-On is good for quizzes right now but my guess is that they will build this functionality down the road.
Fedor Paretsky | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Act-On as a marketing automation tool at our company. It helps us automate our marketing campaigns by allowing us to track our campaign target audience, and fulfill our benchmarks for digital campaigns. It also allows us to integrate other digital campaigning tools like Google Adwords, email, websites (like Squarespace).
  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Maria Carver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The integrated platform for marketing automation helps to automate how we used to handle the target customers and marketing campaigns along with website visitor tracking and social media marketing. It is very intuitive and useful to generate reports and analyze the data. Documentation for navigating through the software is very detailed. Support is great if you get stuck somewhere.
  • Integrated Marketing Platform, which includes social media management helps to automated programs, website tracker, generating reports, analyzing the data, and a lot more. It adds value to the business.
  • Very useful to increase client base or run successful marketing campaigns.
  • Training materials, documentation, and webinars are very useful to understand the power of the software.
  • It takes quite some time to understand how to use it, and without documentation, it becomes very difficult to navigate through the application.
  • User support base needs to be more active.
  • The system takes time to reflect the changes.
Automating workflows to target an audience, or in receiving feedback is a big time saver. Helps to increase efficiency and saves time for more productive work. Report generation is very helpful when sharing with the top management to help them analyze and take business decisions driven by data. Automation takes quite some effort and time to be put in place.
Christian Banach | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Act-On to deploy email marketing campaigns to generate leads for advertising agencies and marketing services companies. It provides us with the capability to set up automated email programs and send thousands of emails to our clients' prospects.
  • Manage multiple clients and segment the client accounts
  • Activate multi-step automated email campaigns
  • Track recipient engagement such as opens, clicks, and website visits
  • Set-up requirements and steps are complicated
  • Customer service could have been better
Act-On is well suited for activating complex automated email programs but requires a significant investment of time to learn the platform. Act-On is not well-suited for basic email campaigns since the set-up process and capabilities are complex.
Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Act-On is mainly used by the marketing department, but our sales team occasionally uses it with our help. We mostly use the platform for email marketing, automation, and to create landing pages for our marketing content. We’ve also started using Act-On to collect web data for lead generation.
  • My favorite Act-On feature is the web prospector. It allows you to gate your marketing content so that anyone viewing the content on your website provides information about their location, contact info, title, etc. It really helps us to generate leads for the sales team and has helped us get in contact with prospects who are highly interested in our products.
  • The feature that we use the most is the outbound content section for creating emails. The templates and different sections you can add to emails enables us to create very organized, versatile emails while sticking to our own branding and color guidelines.
  • After an email is sent in Act-On, the platform begins counting which links in an email were clicked the most. This really helped us to test how engaging certain emails were over others. It also helped us understand how to present certain content in a more engaging way. Something as simple as changing the color of a button can make our subscribers click on it, and we wouldn't have that insight without Act-On.
  • The most obvious con when using Act-On is that it’s not very intuitive. The menu options don’t always seem to correlate with what’s on that page so, I get lost on the platform often - even after using it for a year.
  • I wish there was an easier way to organize content added to Act-On by other users within my organization. I often have to sort through emails and drafts that were created by other people on my team to be able to find my own drafts.
I would definitely use Act-On if you’re a marketing team that supports a sales team and does a lot of client sales/up-selling. The platform does a great job at engaging a currently existing set of customers and prospects. However, I wouldn’t recommend this for companies seeking to expand their customer base. You would be better off using SEO tools to attract people to your website.
Layne Latham | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Act-on is currently used between the Marketing and Sales department as a way to track visitors to the website. Some of the sales team also uses Act-on to track email opens from customers and prospects. Marketing uses Act-on to track the effectiveness of drip campaigns and to host marketing content that the sales team uses in their messaging to prospects.
  • Tracking known sales prospects and their behavior on the website
  • Tracking anonymous visitors to the website and reporting the location and potential company based on their ISP
  • Hosting marketing content
  • Not user-friendly for tracking email opens for a specific user, it takes too much time to locate them within Act-on
  • Primarily built for marketing, the sales tools feel like an afterthought
  • Browser add-on needs to be removed and re-added regularly to ensure functionality
As mentioned before, this tool seems well suited for a marketing department.
The sales tools are marginal at best, and don't come close to the functionality and user friendly sales features of tools like ToutApp and Yesware.
Sam Nedimyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Act-On for all of most of our marketing needs. This includes email, social media, analytics, webinars, and gated content, among others. It is mostly used by the marketing department, but our partner (customer) success department also uses it. It satisfies our needs for demand and lead gen, as well as helps leads in the buying process and sustains customers longer by directly sharing our content with them.
  • Customer Support. This team goes above and beyond normal customer support. The support team is very friendly, always answers my questions immediately, and sends follow up emails. Their support team is so great that we've connected them with our customer support team to learn a thing or two!
  • We have a very niche targeted audience that has a lot of weird email addresses (think Act-On's flexible suppress/bounce lists (spam) is truly impactful for our business. With other software, our account would probably have been suspended a few times due to sending to these email addresses. It's truly invaluable for our business.
  • I truly feel that like a business partner of Act-On's. They regularly ask for feedback and we're happy to be beta testers for a lot of new features. Also, it's rewarding to not feel like "a customer" and instead feel like we're in business to grow together.
  • I don't have a lot of coding experience, both in HTML and/or CSS. Since I am in a content marketing department of one (startups!!), creating branded forms/landing pages/etc. can take a while.
  • The interface isn't as beautiful as some of the other softwares. Not a big problem for us, but I suppose some other companies could be turned off by that.
Act-On is perfect for companies that share similar goals/missions as us at LeagueApps, or as Act-On. If you're looking to join a true partnership with a marketing automation company that actually cares about your growth, look no further.
October 21, 2016

It's like they know us.

Lydia Fine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We were using an antiquated CRM to do email marketing for several academic programs. We were struggling with list management, segmentation challenges that no users could decipher, no A/B testing capability, and horrible WYSIWYG editors. Act-On solved these problems and we've been delighted. It also addressed our major issue of needing subscription preferences that could be managed by the customer... up to this point they could either universally opt out or opt in, but they couldn't take control of their own subscriptions. Act-On has that capability standard and you can customize it like crazy. It's working for us, very well.
UPDATE: After a year of using ActOn, we've discovered some hurdles that are difficult to overcome. ActOn can only build lists off two objects in Salesforce--Leads and Contacts. To send emails/automated programs based on information in any other object, including Campaigns, we have to create a report in Salesforce and then bring in the results to ActOn. It makes things pretty complicated, but we're working through it.
  • The onboarding process. I had personal attention from my CSM and access to a "bat line" that I could call anytime I needed a quick answer. Act-On University, their comprehensive support site/forum, is so thorough and has clear instructions for every process. I've never had such a pleasant experience learning new software as I did with Act-On. I felt incredibly supported!
  • The software itself is intuitive, simple, and easy to use. Every time I think of a feature I wish it had, I do a quick search in the help (aka Act-On University, which is incredible), and turns out, it DOES do that! I have been delighted over and over again.
  • The automation features are wonderful; it's simple to create an automated program with their drag/drop interface.
  • The integration with Salesforce is clean, but the process of adding information from SFDC to my lists in Act-On could be clearer. I struggled for the first few weeks understanding what all I needed to do to include new information from my CRM.
  • I loved my CSM, but her schedule was packed so full that I could only get on her calendar once a week. We needed to get up and running really quickly so I ended up having to do a lot of my onboarding myself, which meant I missed some things. We rectified them eventually, but I wish I'd had better access to my CSM in the early days.
  • It would be helpful to more easily push subscription information back to my CRM system. We had to do this with a "hack" and it isn't pretty.
Appropriate for: small to medium size shops without majorly sophisticated email marketing needs, it's perfect. We may outgrow Act-On in 4-5 years, but it was exactly what we needed to get to the next level in automation and functionality.