Item: Adobe Marketo Engage
Rating: 10
Author: Caitlyn Ruhl

Use Cases and Deployment Scope

Currently, we are using Marketo as our primary email platform. We have just begun to implement lead scoring. Our goal is to jump into lead generation and nurturing. We are working on a content audit and will conduct a gap analysis so that we can create new campaigns for these leads. It is only used within our marketing department.

Pros and Cons

Automation
Event management
Integrations

Slow....takes forever to load things

Using Marketo to Support Sales Goals

Product Launches
Lead Management
Prospecting / New Business

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo has been great in that we don't have to continually reinvent our communications. We are able to clone and copy our content for events that are the same but at a different location. It takes less time to manage the set-up of these communications.

Marked for Greatness

Modules Used

Overall Satisfaction with Marketo