My review of Marketo
March 29, 2019
My review of Marketo
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Marketo
We use it for email marketing currently to assist our sales team and also use it for events, promoting and follow up. Just the marketing department owns it, and sales benefits from it as well. It addresses many business problems including lead management and being able to prioritize leads, able to track leads and contacts individual activities.
- I enjoy the tokens aspect, on an asset, program, and system level. The fact that scoring can be tokenized is amazing. I like the trigger and filter ways of being able to pull lists and create.
- I like creating landing pages and email templates.
- Dislike the integration with Dynamics.
- Dislike that the landing pages and templates are not drag and drop.
- The analytics section is limited to very high level, would be nice to able to drill down to see a contact or full accounts activities at one time.
- Prospecting / New Business
We use it for prospecting after events to use for follow up purposes and trying to set a meeting.
100,000 to 250,000