Marketo -- The core of your marketing tech stack
March 28, 2019

Marketo -- The core of your marketing tech stack

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight
  • Bizible

Overall Satisfaction with Marketo

Our organization is using Marketo with SFDC to provide us with a full view of our prospects and their journey, our customers, and how marketing efforts are driving revenue. The whole organization recognizes the impact that Marketo has on day-to-day operations and the overall success of the company. If we aren't able to identify what is driving success then we cannot make data-driven decisions about what we should and should not be doing as a marketing team.

Pros

  • Marketo and Bizible give you the opportunity to truly see the impact that all different touchpoints are having on the buyer's journey -- and then attribute pipeline and revenue back to those sources.
  • Marketo provides the user with an incredible amount of flexibility and customization when it comes to developing programs and flows.
  • Marketo has engaged its users and developed an active community where you can get all kinds of answers/support and new ideas.

Cons

  • Marketo has been improving at this, but overall listening to the requests of its customers in the product roadmap. There have been so many recommendations made in the community, and it would make the most sense from the customer perspective if they could do more implementation of specifically requested features.
  • Marketo betas (Sky) can be frustrating because it isn't fully functional yet, and if you want to use it you have to flip back to the current UI to do certain things.
  • Support is hit or miss. Frequently you need to have tickets escalated in order to get a good answer.
  • Lead Management
  • Prospecting / New Business
Lead management is very important to the success of a marketing department, so Marketo provides a platform for data management, campaign execution, and qualification and tracking. This helps us to hit our goals of marketing contribution to new business.
Marketo is a more robust platform that allows users to prove their value, engage their audience, and do it in an automated fashion -- allowing for scale.
250,000 to 1 million
B2B
Marketo is the leader in the industry for marketing automation tools. They've expanded their product lines to really cover all of the features that marketers need so that they can prove their value to the larger organization.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.8
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
7.0
Calendaring
6
Event/webinar marketing
8
7.0
Social sharing and campaigns
7
Social profile integration
7
7.3
Dashboards
7
Standard reports
7
Custom reports
8
7.3
API
7
Role-based workflow & approvals
8
Customizability
5
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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