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Pros and Cons of Marketo
Updated February 17, 2019

Pros and Cons of Marketo

Danielle Guarino | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is being used by our marketing department. Our business model allows us to have a captive audience, so mostly use it for email blasts and sales nurtures.
  • Marketo's cloning and tokens saves so much time.
  • You can set up subscriptions so certain reports are emailed to your selected recipients at the frequency you choose.
  • The iPad Check-ins for live events are easy to use and update in Marketo instantly.
  • The analytics section isn't as intuitive as I'd like it to be.
  • When building landing pages, I haven't figured out if I can "bring to front" or "push back" different page elements to layer them.
  • When building emails in Marketo, sometimes there are discrepancies in what I see in Marketo VS the same (via Outlook). The main culprits involve centering images and tables, as well as things like different fonts appearing in the tables.
  • The Marketo tracking token has broken links in the past. I believe it's only happened on long links - the marketo tracking adds more characters in the URL and hits a predetermined limit, making the link null and void
  • Product Launches
  • Cross-Sell
  • Customer Service
We are trying to increase production in less saturated areas.
We selected Marketo because we could scale it as we grow larger.
25,000 to 100,000
B2B
When selecting a marketing automation platform, I think the size of your company and database will be the most important factors to determine if Marketo is the option or another competitor.

Adobe Marketo Engage Feature Ratings

6.3
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
5
Landing pages
9
A/B testing
5
Mobile optimization
5
Email deliverability reporting
7
List management
3
Triggered drip sequences
8
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.5
Calendaring
8
Event/webinar marketing
9
6.0
Social sharing and campaigns
6
Social profile integration
6
7.3
Dashboards
7
Standard reports
7
Custom reports
8
8.7
API
8
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Reporting/Analytics
  • I love that I can build forms on Marketo and have the data write back to Salesforce fields.
  • The cloning feature saves me a lot of time and is a life saver.
  • We just switched to module templates, which allows us to work from one template instead of several for our email marketing.
I wish we started using dynamic content sooner. It saves us a lot of time, because we can build one email that works for all audiences instead of several.
The Marketo community is very helpful to learn tricks or educate yourself on what Marketo has to offer.
Marketo is a larger platform and we needed something that would grow with us. It’s more sophisticated than the option we used prior.
Folders. I’m very lucky that all 3 people who work in Marketo agree and follow the same organization and naming schemes.