Strong Lead Gen
February 11, 2019

Strong Lead Gen

Colleen Kirk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is used within our growth marketing team to create strong KOL and HCP leads primarily. We are also utilizing it for more customer and consumer data since we have full integration now.

Pros

  • The ecosystem is truly astounding. It is so easy to see exactly where we are in the process for each item. It also allows others to pick up where someone left off.
  • The community has a great support system and it is easy to find answers or new opportunities by joining it. We had some aha moments from the community.
  • Great product roadmap. I was impressed by how they are staying up to date on trends and implementing them into the system. They were also open to our personal needs and took them into consideration

Cons

  • Implementation was slightly clunky. I would have preferred it be more seamless. There was a fear of loss of data at one point.
  • Lead Management
  • Prospecting / New Business
Currently, we are trying to grow our HCP database by 20% in 2019 to increase doctor recommendations.
This is much better. Mainly based on how exact it is. We had issues with turnover and this helps new people pick up quickly.
This is a great lead gen and growth marketing tool. In our case, it was much better than Salesforce in its capabilities. I would say bear in mind how strong of a product you need. I could see that for a small business this is probably too much power under the hood, or if you are primarily B2c. But for B2B you cannot get better.

Adobe Marketo Engage Feature Ratings

Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
2
Custom reports
8
API
7
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
3

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