Item: Adobe Marketo Engage
Rating: 9
Author: Miki Padova

Use Cases and Deployment Scope

We use Marketo for our email campaigns. It is used by several departments within the organization. Our Marketo platform is tightly synched with our Salesforce program.

Pros and Cons

Great smart lists, segmentation, and control over the whole program

Working on the platform is VERY slow, and analytics could be better

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Lead Management
Prospecting / New Business

I've used Hubspot and Autopilot - and I loved their visual flow. I've used MailChimp - and I love the EASE of email creation ... but when it comes right down to what really matters - no one stacks up to Marketo.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

The campaign program is not just a drag-and-drop flow - it's complex and allows for deep segmentation and personalization throughout the program.

Marketo is Fearless

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings