Marketo is Fearless
May 21, 2018

Marketo is Fearless

Miki Padova | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo for our email campaigns. It is used by several departments within the organization. Our Marketo platform is tightly synched with our Salesforce program.

Pros

  • Great smart lists, segmentation, and control over the whole program

Cons

  • Working on the platform is VERY slow, and analytics could be better
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
I've used Hubspot and Autopilot - and I loved their visual flow. I've used MailChimp - and I love the EASE of email creation ... but when it comes right down to what really matters - no one stacks up to Marketo.
100,000 to 250,000
B2B
The campaign program is not just a drag-and-drop flow - it's complex and allows for deep segmentation and personalization throughout the program.

Adobe Marketo Engage Feature Ratings

6.5
WYSIWYG email editor
3
Dynamic content
3
Ability to test dynamic content
3
Landing pages
3
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.0
Calendaring
Not Rated
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.0
Dashboards
5
Standard reports
5
Custom reports
5
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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