Marketo is a marketing automation platform
May 21, 2018
Marketo is a marketing automation platform
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Our marketing department uses Marketo for marketing automation. It allows us to host a landing page with forms to capture new leads and send automated emails.
- Emails - Send any email to anyone in your database
- Forms - Create any type of form and embed if needed
- Landing pages - Add forms to landing pages
- Analytics - hard to report on impact down the funnel
- SFDC sync - can be slow
- Product Launches
- Lead Management
- Prospecting / New Business
Marketo allows us to send automated emails to prospects and customers
We switched from Eloqua to Marketo because its interface is more intuitive.
250,000 to 1 million