Marketo is a marketing automation platform
May 21, 2018

Marketo is a marketing automation platform

Collin Burke | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Our marketing department uses Marketo for marketing automation. It allows us to host a landing page with forms to capture new leads and send automated emails.
  • Emails - Send any email to anyone in your database
  • Forms - Create any type of form and embed if needed
  • Landing pages - Add forms to landing pages
  • Analytics - hard to report on impact down the funnel
  • SFDC sync - can be slow
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Marketo allows us to send automated emails to prospects and customers
We switched from Eloqua to Marketo because its interface is more intuitive.
Marketo is great for marketing automation. It is not good for reporting down the funnel.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8