Marketo is okay
May 26, 2018

Marketo is okay

Lauren Mallen | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

Marketo is used by the majority of our marketing team, around 20 users, every day and all day. It addresses lead management, sending mass emails to specific audiences, connecting our CRM and most importantly email automation.
  • Email blasts
  • Connection to GoToWebinar
  • Easy to learn
  • Slow, hard to work on multiple things at once
  • Outdated interface
  • Shuts down often
Marketo is used across our marketing organization and by many other organizations; it's one of the leading solutions but still has a ton of room for improvement. My pages are always logging me out, things are slow to load, I'll approve things and go back later and it is unapproved. It's good for managing a large amount of leads, segmenting the database, and sending mass emails at once. I use it to run webinars and the connection between GoToWebinar and Marketo works pretty well.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
6
List management
6
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated