Newby to Marketo review
May 25, 2018

Newby to Marketo review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo

We are using it to run email campaigns, nurtures, and landing pages where multiple distribution points are driven. We pull some reports from Marketo, but Salesforce is more of the system of record. It is used by Marketing only. It helps us to scale our marketing efforts and we are working on more automation in this regard as well.

Pros

  • Cloning programs while not duplicating unnecessary tnings
  • Being able to expand tokens to multiple programs.
  • Making tweaking messages easier, and personalization easier with dynamic content

Cons

  • It’s tough to find certain things as some parts of UI are not Intuitive
  • The steep learning curve to start in a way.
  • I wish it tracked more full funnel metrics and tracked connections between programs better
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
We are trying to really do more upsell and cross-sell for most products. We have an ABM initiative we are launching. It does well with execution, but right now I feel central reporting is lacking.
I didn’t select Marketo, but I would say it is more robust of a platform. If you want to get up and running quickly or use G Suite the other two might be better.
250,000 to 1 million
B2B
Great for scaling b2b processes and personalization. I don’t feel it would be as great for b2c companies as much that don’t need a super robust solution.

Adobe Marketo Engage Feature Ratings

5.3
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
5
Mobile optimization
Not Rated
Email deliverability reporting
5
List management
Not Rated
Triggered drip sequences
Not Rated
7.0
Lead nurturing automation
7
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
5.0
Calendaring
Not Rated
Event/webinar marketing
5
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
4.0
Dashboards
Not Rated
Standard reports
4
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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