Marketo Review
May 28, 2018

Marketo Review

Maya Williams | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo

  • Marketo is exclusively used by the Marketing Department
  • Our primary use is for email communications

Pros

  • I really enjoy the nurture/engagement programs. It makes it really easy to keep our audience engaged with our content.
  • Email management
  • Managing and collecting data

Cons

  • The interface is a bit clunky and could be more user-friendly
  • The analytics portion isn't as robust as I'd like it.
  • Product Launches
  • Upsell
  • Customer Service
  • Prospecting / New Business
Product Launches & Upsell - Generating new leads and increase revenue with existing customers
Customer Service - To keep our customers engaged with our product and brand
Prospecting/New Business - Generate new leads
We're currently only using Marketo for emails. Recently we've been implementing nurture programs, which has made it easy to deliver continuous content.

I'd like to see it better integrate with advertising efforts. We're running multi-channel campaigns and would like to see the impact in one place, which is possible with Marketo, but tracking things like web ads has a real manual set up.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
5
Landing pages
4
A/B testing
5
Mobile optimization
5
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
Lead nurturing automation
8
Lead scoring and grading
5
Data quality management
4
Automated sales alerts and tasks
8
Event/webinar marketing
7
Dashboards
4
Standard reports
4
Custom reports
4
API
7
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
9

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