Marketo at Mid-Market B2B company
May 29, 2018
Marketo at Mid-Market B2B company
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketing owns the tool (in partnership with BizOps). It is used to communicate with/nurture prospects as well as customers. It is also used along side SFDC to handle scoring and lead routing.
- Out of the box functionality is simple and easy to implement right away with results seen immediately
- User interface is much more friendly than other tools I've used (Eloqua)
- Out-of-the box reporting and analytics are terrible
- Analytics module (at an extremely high additional price) is not much better
- If not using out of the box functionality (nurture programs for example), customization can be cumbersome
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
Excellent for Lead gen to nurture to MQL. We are also using it to communicate with current customers about product updates and training.
- Oracle Eloqua and HubSpot
Marketo is (or was at time time) significantly cheaper than Eloqua. Many of our own customers use Marketo.
100,000 to 250,000