Marketo at Mid-Market B2B company
May 29, 2018

Marketo at Mid-Market B2B company

Kerstin Vinall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketing owns the tool (in partnership with BizOps). It is used to communicate with/nurture prospects as well as customers. It is also used along side SFDC to handle scoring and lead routing.

Pros

  • Out of the box functionality is simple and easy to implement right away with results seen immediately
  • User interface is much more friendly than other tools I've used (Eloqua)

Cons

  • Out-of-the box reporting and analytics are terrible
  • Analytics module (at an extremely high additional price) is not much better
  • If not using out of the box functionality (nurture programs for example), customization can be cumbersome
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Excellent for Lead gen to nurture to MQL. We are also using it to communicate with current customers about product updates and training.
Marketo is (or was at time time) significantly cheaper than Eloqua. Many of our own customers use Marketo.
Marketo is great for mid-market B2B companies like us with small (1-2 person) ops teams - easy to use and doesn't require a lot of coding or customization. Can't imagine it would be ideal for a very large company with multiple teams, product lines, or email channels.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
6
Ability to test dynamic content
6
Landing pages
9
A/B testing
5
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
6
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
5
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
2
Standard reports
1
Custom reports
2
API
5
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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