Marketing with Marketo
June 14, 2018
Marketing with Marketo
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
We're delivering our leads to the right people in a timely manner. Teams can now follow-up quickly and get the conversation started faster than we were able to before. With Marketo, we can track activities and send our alerts to the right teams. Not to mention all the tools we can integrate it into.
- Marketo helps get our leads to the right people in record time
- It not only helped track our leads more precisely but allowed us to discover trends
- Not only is Marketo itself wonderful, but its ability to integrate with Salesforce provides our team with the data they want and need to make decisions
- Sync times can be slow if there are large data updates
- It's reporting abilities are also nothing spectacular
- The third party integrations aren't quite there yet.
- Lead Management
- Prospecting / New Business
We have solved the ability to allow reps to self-help and prioritize their own leads by implementing lead scoring. Another big win has been the ability to create our own marketing funnel and attain metrics on leads.
I've only used Marketo. The tool was purchased before I joined.
10,000 to 25,000