Overall Satisfaction with Marketo
We use Marketo for our B2B email and automation/tracking. It's the hub of our marketing database.
- Marketing database at scale, few other systems can accomplish as much as Marketo can
- Flexible and fairly intuitive workspace, organize it as you wish
- Tons of features and functionality that you only get to once you've read all the champion's blogs and community posts.
- UI so slow to get product releases
- Reports, smart lists, and more can take so long to run they are useless
- Lots of batch type functionality is not possible
- Product Launches
- Lead Management
- Prospecting / New Business
We market to our prospect database via mass blast and nurture. We email cold or purchased lists in a separate system (ClickBack) to save our deliverability stats. We send some emails based on product usage or sign up steps.
1 to 5 million