Marketing is Easier With Marketo
Updated August 21, 2019

Marketing is Easier With Marketo

David Portnowitz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

We use Marketo in our Marketing department to help with email marketing, marketing automation, lead tracking, web forms, integration with our CRM, integration with other third-party SaaS applications, and much more. Marketo is integral to our business processes and we have used it for four years.

Pros

  • User tracking from lead through to sale
  • Creating automated marketing campaigns with full analytics
  • Integrating with different SaaS applications - they make it easy!

Cons

  • Hard to get everything set up and requires lots of "tribal" knowledge
  • Support is okay at best, takes too long to get a response
  • UI is average, could use an update
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We use Marketo to communicate with our partners, customers, employees, and prospects. We are looking to increase sales, sign up new partners, and communicate more effectively with each group. We also use Marketo for lead generation on our website with forms, landing pages, and personalization.
Marketo is much better than both of these platforms. Has more features, easier to use, bigger library of integrations, larger community of users, etc. I would recommend Marketo over both of these.
Marketo is well-suited for a medium to a large enterprise that has people devoted to getting it set up and running. You have to really WANT to get it going, otherwise, you will not get great value out of the product. Once you get it up and running, it's a great product with lots of resources on the web for use. I would definitely recommend it to anyone looking for a full marketing automation suite.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
6
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
5
Social sharing and campaigns
4
Social profile integration
3
Dashboards
6
Standard reports
7
Custom reports
6
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
9

Learnings & Advice

We have had great success using Marketo to increase leads, identify who is on our website, generate interest in our products and services, and distribute information to current and prospective customers. Marketo has allowed us to open up new avenues to communicate with our partners and with it's ability to integrate into other SaaS products it makes our lives much easier.
We have integrated our Marketo instance into two different platforms - Conversica and Thnks - and every time we generate a hot leads in Conversica we send a Thnks to those leads. We are using multiple integration points and setting it up, while tedious, wasn't as bad as it could've been if we had to code everything. Marketo makes all that possible.
My advice would be to pay for extra service hours from the Marketo team. While it may seem excessive or expensive, it is worth it in the end. Marketo is confusing to get set up and the more time you can get from the Marketo team the easier it will be for you in the long run. Otherwise, you will spend months trying to figure everything out.
The Marketo community has been incredibly helpful in providing answers to questions that I was looking to try and figure out. Many times, there are things in Marketo that may seem complicated, but without a doubt someone has already done it so relying on the community for help is a must!
You have to spend as much time in the Marketo instance as possible. There is no way to get around it. It's complicated and can be clunky sometimes, but ultimately you have the power to basically do anything you want. Read, research, google, and you will eventually find the answers you are looking for!

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