Salesforce Marketing Cloud Email Studio Reviews

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.

Any team/company that works with a plethora of buys and has competing deadlines, would benefit from this program.

I would recommend this for teams of 5+ people.

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.

It's well suited for a large company who sends a massive amount of emails to a LOT of people very frequently. If not, don't bother because it's very expensive. A small or micro business may not benefit from this platform due to the price. But if your company mainly focuses on email, then go for it.

It's great for organizations where admins want an easy way to create email campaigns. It saves time and gets results. It's also good for admins that don't like too many choices - this is maybe not for tech savvy users who want a ton of customization options. Some orgs would prefer only a handful of decent design and customization choices, which this is great for.

It's good for any business that needs to send a high volume of email on a regular basis, particularly highly targeted campaigns. As I mentioned, it's not cheap and you're paying for a level of sophistication that might be more than you really need, so I recommend carefully weighing up how frequently you think you'll actually use some features.

It is well suited for smaller, non-profits if you are sending to a smaller pool of individuals. The ability to do different email campaigns based off of historic dates or campaigns was also very nice and well suited for these institutions.

Salesforce Marketing Cloud is good for professional, business, and enterprise users. I would not recommend Salesforce Marketing Cloud solely for email marketing - others do it just as well and for cheaper - however, if you work with the Salesforce ecosystem - Service Cloud, Sales Cloud, etc., - then Marketing Cloud is the obvious choice for the digital marketing.

Marketing email campaigns are one of the good features of Salesforce. Will be useful for campaigns, to send a message to multiple customers at once, in a single click. However when the message that needs to be sent is customized for one user, and a mass email campaign doesn't work - then this is not a great feature.

The Salesforce Marketing Cloud platform is well suited for companies looking to deploy and automate Marketing and Sales communications in general but where it shines is in the scenarios where you need a cross platform solution between the Sales and Marketing Clouds because your need involves either capturing data in the Salesforce CRM (email metrics, leads, etc.) or using some of the CRM data as part of the campaign itself (i.e. segment your audience, dynamic email content with CRM data fields or logic).

Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)

I do not like the whole Pardot and Marketing Cloud model. They need to combine the two tools. It's hard to jump from one to another when you need to create a journey. Again, one tool to do it all approach would make for a better customer experience. I hope they have that planned for the future of the Marketing Cloud.

It is probably better suited for very large retail companies that send lots of emails daily, with dynamic content depending on data like what users have bought, what their interests are, etc. It is not a good fit for smaller companies. It's too expensive, the interface looks like it was designed in 2001, and the features are really challenging to use even for someone who uses new technologies all day.

Unless you 100% need the top-of-the-line data security, don't opt for Marketing Cloud. They will tell you what it can do, but not how expensive (or how hard) it is to set it up perfectly.

If you're a very large organization with a very big team, a very big budget and you're already dependent on other Salesforce products then Salesforce Marketing might be the best choice. If that isn't the case, then you'll be better off using a different platform.

Salesforce Marketing Cloud Email Studio is well suited if your organization or department is willing to invest money and resources on customization and getting a well-rounded package with dedicated support staff. It is less appropriate if your company is not willing to spend much on an email marketing platform because then you will only get very little value out of the investment.

Salesforce Marketing Cloud Email is well suited if you already use Salesforce for other aspects of your business and are looking to dive deeper with that. I would not recommend it to someone looking for a relatively simple out of the box solution, or someone who isn't already working with Salesforce in some other capacity.

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I believe this is a very solid solution for email marketing. It is a very powerful platform and ExactTarget has been very diligent in improving the platform. One of the lacking features is the social sharing and Forward to a Friend which we are currently addressing with them and pushing to do a better job. I think they are doing their best to stay on the forefront and in my opinion are the top of their class right now. I came from using Epsilon DREAMmail which was a very hard platform that was not scalable and everything was very difficult in accomplishing, most of the time it requires Epsilon to do the work which you have to pay a pretty penny for.

I have [sent] RFPs to several platforms and for my company this was the best in that it has the flexibility for engineers and developers to build out many of the custom initiatives. I understand that marketers want to be able to build campaigns without a tech resource but quite frankly I find it very hard if you really want to be effective. In the email marketing space you need to be innovative and out-of-the-box solutions are limited.

If you are looking for a low cost solution that doesn't sacrifice in tool set/ability, then Salesforce Marketing Cloud has a lot to offer. If you require integration (API's) with other standalone apps, you will probably NOT find those, here. Also the admin is often confusing and could really stand to be cleaned up/streamlined. But, the core features of the platform, particularly the email/lists tools, perform well, once you are acclimated to them.

It is good to create dynamic looking email messages to internal and external subscribers.

ExactTarget not only provides incredible cloud-based solutions, they provide incredible resources via their people. Real people who invest themselves in your business and your goals and apply their knowledge to your challenges. ExactTarget makes you feel like you have an equal partner striving for the same success. From email to SMS and the integration of both, I have felt supported every step of the way.

It is easily applied across various markets with the ability to segment lists, templates, and emails to each or provide them to all. It is easy to use for market segmentation, email template development, custom email templates, and provides strong statistics back to us about the performance of our campaigns. Furthermore, they provide strong reviews of our content and campaigns over time, and make suggestions on how to improve our open and conversion rates.

It is great for larger corporations with a larger budget, have experience with HTML or IT support on staff, and have numerous subscribers (email recipients) to send email campaigns. It is easy to create lists (sub-sets of subscribers) in ExactTarget. Very easy to manage numerous subscribers with the tool. Complex emails can be enhanced with IT help or if the user of the tool has some general or mid-level HTML experience.

You need to accurately diagnose the level of complexity of the campaigns you want to execute. For simple requests, it is overkill. On the contrary, for response based campaigns, it excels. The interface alone is a significant upgrade over lesser versions of Exact Target. The sheer potential of the IMH is worth it for companies who dream big.