Salesforce Marketing Cloud Email Studio Review: "A great program for emailing clients and customers"
- Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
- Manages newsletter subscriptions and allows us to deploy on specific dates/times.
- Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
- It would be nice if the interface was more user-friendly, it's simple to me because I've used the service for a while but it can sometimes take a while to train new employees.
I would recommend this for teams of 5+ people.
- Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
- API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
- Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
- Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
- Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
- SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
- Easy to create email marketing campaigns. A lot of helpful tools and help if you get stuck somewhere along the way.
- Integration with other programs, such as Salesforce CRM is phenomenal.
- Easy to set up and track A/B campaign testings.
- Extremely expensive. If you're a small business, forget about it, unless this is your ONLY option. There may be other great email marketing platforms out there that work just as well
- A very long process to send out an email. Step by step...
- Sometimes the platform is slow and buggy
- Ability to create powerful and feature-rich segments to personalize campaigns.
- Easy to use tool for data operations as well as for creating email templates and creative.
- Ability to leverage platform capabilities to do effective AB and multivariate testing.
- Simplify the creation of multi-variate testing.
- Simplify role management.
- Data-driven email marketing for higher conversion and ROI
- Personalization of email campaigns
- Data management and usage from cloud ecosystems
- Very simple UI to create AB tests and review results
- It's quite intuitive to use and I'd say it's pretty good as just about everything you might reasonably expect from an all-in-one email tool.
- There's a lot of flexibility - perhaps too much in some areas, but nothing that some oversight can't contain.
- The ExactTarget feature is apparently very good - I haven't used it enough to know its full capabilities, but I've heard a lot of good things about it.
- Not a criticism of the tool itself, but it can be difficult getting everyone to use it in the same way, due to the flexibility offered. This is something for businesses to figure out and get alignment on.
- I've not had to contact their support, but I've heard people aren't always impressed by the service received. Same with a lot of tools, unfortunately.
- It is kind of expensive. There are surely cheaper ways to achieve what you need if you don't need anything too sophisticated.
Salesforce Marketing Cloud Email Studio Review: "Salesforce Marketing Cloud is the Best Around if you can Afford it!"
- Ability to send a large number of email broadcasts at one time
- Ease of use in creating new email from templates or from scratch
- Analytics on email campaigns were top notch
- The simple but robust nature of it was very nice and something you don't see in a lot of software
- The price of the platform was ultimately a sticking point
- Charging per contact as well as other costs were a big downside
- Some of the more detailed features were somewhat hard to find
Salesforce Marketing Cloud Email Studio Review: "Great Solution for Marketers in the Salesforce Ecosystem"
- Salesforce Marketing Cloud connects well with Salesforce Sales Cloud.
- Journey Builder is incredibly robust and allows customized one to one email marketing.
- Predictive content from the Einstein engine is extremely useful in customizing emails by segments.
- Sluggish development of email basics. I feel that competitors are showing Salesforce Marketing Cloud up by having better templates. Content Builder is a move in the right direction.
- Faster UI. I feel that the Marketing Cloud UI can be a bit dated and slow
- Better inbox viewing and delivery testing.
- Salesforce works well in different browsers
- No. of apps available
- Email campaigns feature is a plus
- Installation seemed a hassle, it is handled by third party
- Complexity of the CRM system, for our company size
- And the price of the tool seemed high for our company
Salesforce Marketing Cloud Email Studio Review: "SFMC has a Ferrari engine under the hood. Unleash the power via AMPScript and/or pair it with the Salesforce CRM to deliver awesomeness to your Marketing and Sales teams!"
- Build and deploy communications for Marketing and Sales online initiatives
- Automate various emails based processes
- Generate leads into the SFDC CRM via build and hosted web pages (with lead generating web forms).
- Synch, update and get updates with and from SFDC data (contacts, leads, cases, surveys, etc.)
- Tight integration with SFDC - easy to create, update and retrieve records information from our CRM of choice (Salesforce).
- Customization power - through the available AMPScript language you can really take the customization to the next level for all your data capturing, tagging and reporting needs.
- Intuitive interface - it offers a good user experience for its users whether they are seasoned developers with direct access to code or less technical folks that prefer drag and drop or WYSIWYG editors.
- (Lack of) Web Tracking - it offers minimal tracking capabilities for web visit(or)s and the ones that are in place don't provide an easy way to allow you to use that data in building reports or automation.
- No Web Forms - if most of your marketing campaigns include a call to action pointing to a web form submission, the SFMC doesn't have a "web form asset" per se that you can build. You could still achieve the same functionality by deploying cloud pages and/or microsite AMPScript pages that use Data Extensions as tables to hold data but that doesn't come out of the box.
- Customization brings Complexity - OK, maybe this is not a con but sometimes it feels like one. In order to build your own custom way of segmenting, importing, filtering data, having triggered sends, etc. you need to create a lot of assets on the platform. Think of it like small Lego bricks that you need to build first then combine them in a larger brick that is part of an even larger construction.
Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)
- The email WYSIWYG is great. You can create custom templates for less experienced users to easily drag and drop images or text without the whole email breaking.
- The integration with other systems is also something that has been beneficial. Salesforce in particular.
- Dynamic content is super simple with the marketing cloud. You don't have to create any custom script or utilize another language to make this happen.
- The speed of the system could definitely be improved. Lists could be loaded faster.
- Also creating complex lists can be difficult. It really isn't a drag and drop type of functionality. Programming has to be used to get really complex.
- You have to buy multiple tools for what other marketing automation platforms provide out of the box. You also have to move from one "studio" to another. It needs to be tied together more.
- They make a good sales pitch.
- I think for really large companies that sends huge emails every day to consumers, it could be more useful.
- They have many types of products to offer.
- The interface was really challenging to use because it was out of date and not user-friendly. It doesn't even compare to any of the other platforms I've used (MailChimp, Constant Contact, or Emma).
- Emails did not look like they did in the editing phase, so things turned out unattractive and out of our control despite having a designer on our team with plenty of coding skills.
- Dynamic content turned out to be way harder to set up than we were told, so we couldn't use it, and that was the main reason we signed up for the Marketing Cloud.
- Secure data
- Bad User Experience. June 2017 and it reminds me of a Microsoft Wizard tool from the 90s. It's clear that the functionality is several different companies/platforms mashed together with very little thought to the end-user's day-to-day needs, or any concept of integrating the separate functions.
- Expensive & difficult to set up. Do not think you can set this up yourself in a day and get marketing (unless you have dev/Salesforce admin training). This tool is overly-complicated.
- Reporting needs to be configured. Don't think that your automated email programs will automatically report on key campaign KPIs for you or that Marketing Cloud will create a slick homepage dashboard. Nope. You need to pay someone to do that for you. Or spend a few hours in dev tools trying to build it yourself. Even then, it looks like I've traveled back in time to 2008.
- Doesn't use HTML5. For some very stupid reason, someone thought it was a great idea to not use standard, internationally accepted code. Think that you'll be able to upload a CSS folder and all of your email templates will pull your email style? Think again. Unless you create locked templates, every time you add a CTA button, you'll have to re-select your brand colour from the default blue. Over and over.
- Link tracking is dumb too. Again, someone really smart decided that instead of a normal tracking parameter, MarketingCloud will actually redirect/interupt your URL to track the click/conversion. So, device detection is gone. If your link is going to either open an app or open a web page - you'll need to turn OFF MarketingCloud tracking. (God I miss MailChimp)
- How-tos are still outdated. Dev Tools & How-to demonstrations are outdated with old screenshots and some even use Exact Target wording. MarketingCloud wants you to spend money with their 3rd party partners in setting it up, so they don't make set-up easy.
- Unsubscribe Default Page. Ready to laugh? Do you know that their default unsubscribe page still asks for your customers if they want to opt-in to HTML or text only? Like this is 2008 or something... Also, this page isn't really 'brandable'. You'll opt for the "BrandBuilder" option. That basically means that your logo appears on 2 pages. That's it. You can't update the fonts, upload a CSS file for styles... nothing like that. BrandBuilder means your logo will appear in the top left when you log in, and on your Subscription Preferences page that your customers see.
Salesforce Marketing Cloud Email Studio Review: "Far from best but not so bad once you get used to it"
- Creation of Data Extensions - for target lists.
- It's easy to set up A/B Testing campaigns.
- The mobile app is not bad.
- Very poor analytics for tracking email campaign performance.
- The platform is not intuitive at all and requires a lot of work to maintain.
- It can be very slow sometimes.
- It has email campaign tracking functions, so you can track the recipients, the links clicked, and those who clicked etc.
- It has a subscribers importing function, as well as subscription integration with Microsoft Dynamics CRM.
- It has different content creation tools helping users to put together an email layout or template.
- It is in general not so intuitive, probably the least intuitive email marketing platform I have used.
- It only allows users to edit the code in some places and not the other, it would be nice to have the possibility to edit in all places for best customization.
- I have quite a lot of doubts with the accuracy of the data in the emails send report tracking.
Salesforce Marketing Cloud Email Studio Review: "Salesforce Email is a great tool if you're already deep in the Salesforce ecosystem."
- Simple email sends.
- Very flexible tool that can perform almost any email task we ask of it.
- Triggers, transactional, and streams.
- Any tool that is very flexible leaves a number of ways to complete a task. That can cause confusion depending on the experience level of the user and who is in a meeting.
- When doing processes it is great but reporting from the get go is very plain and could use some amping up.
- Set up can be exhausting if you don't know what you are doing.
Simple email tool with basic reporting.
Salesforce Marketing Cloud Email Studio Review: "Top of the Class in terms of flexibilty, scalabilty and freedom from a developer perspective"
- It is very scalable from a developer's view. The proprietary AMPscripting is very powerful in allowing developers to leverage most of platform programmatically which most providers are lacking. I believe that is the one key component making the Salesforce Marketing Cloud superior to others.
- Data Segmentation via SQL. Most applications I have seen require you to use their interface to build your queries within the GUI. However, SF MC allows you to leverage SQL to access pretty much all of the Data points via Data Extensions and Data Views. Data Extensions are equivalent to database tables that the user can control and the "Data Views" are system databases that contain all of the Salesforce behavioral data such as bounces, send, clicks, opens, etc. You can write powerful queries that can leverage all of them to segment in real time if you want.
- Powerful API. We are leveraging their API to hook in several of our company systems to process triggers, imports and other applications. There is a lot of flexibility in terms of how you would create different applications depending on what outcome you are looking for.
- Templates are great as you can leverage regular HTML and AMPscript to create complex solution as I have done. I built a template system that allows to be used across 40+ different newsletters using only 1 master template that will conform according to the "newsletter type" and populate all of it components that a non-tech users selects. The data is also being called in via AMPScript. There are a lot of options.
- Microsites which can be used for many things. I built a content generator that leverages many of the Salesforce MC components. The tool allows editor to enter newsletter data, manipulate, preview and submit which will then will be processed to output the final rendered email for deployment. It allows the use of many scripting language like JS, Jquery, AJAX, etc.
- Customer Service. It took quite some time to find a support "partner". Overall Salesforce account management and service is not the greatest. Not sure if it is due to their rapid growth or sheer arrogance. I now have found someone that is great from a support level but it took about 2 years and during that time we had many "hard meetings" to address our issues.
- When using SQL one of the pain points is that you have to output everything into a Data Extension which has to be built before you can run the queries, you can't connect a 3rd party tool like Navicat, RazorSQL to get outputs while you are writing queries. So it can be a daunting task especially when you are building complex campaigns and need to see results immediately.
- Copying certain components like Data Extensions. Sometimes you may want to repurpose data but you can't just copy a data extension, you have to build it again. You can copy structure but not data, and there is no tool for it. The same for business units, we use a production and testing business unit. We build applications in the testing bu but then have to manually recreate everything in production.
I have [sent] RFPs to several platforms and for my company this was the best in that it has the flexibility for engineers and developers to build out many of the custom initiatives. I understand that marketers want to be able to build campaigns without a tech resource but quite frankly I find it very hard if you really want to be effective. In the email marketing space you need to be innovative and out-of-the-box solutions are limited.
Salesforce Marketing Cloud Email Studio Review: "Salesforce Marketing Cloud - a solid contender for email marketing"
- Salesforce Marketing Cloud has a powerful, yet easy-to-use set of tools for creating emails, sending emails, and organizing our email campaigns.
- The Subscriber List tools are also very good. Segmenting lists, creating groups, and managing our house email lists has been very easy.
- Tools for creating marketing/campaign web pages is not as strong of a core feature of the platform, but there is plenty that you can do with them, including embedding Salesforce Marketing Cloud html forms for data-collection.
- The biggest initial complaint I would have with the email platform is the distributed IP send servers Salesforce Marketing Cloud uses for sending emails out. The first several email campaigns we launched from from the platform had a significant lag in end-user receipt (up to 2-3 days, in some cases) while various email clients were slowly white-listing the IP addresses that Salesforce sends from.
- Also, the training we received (by Salesforce trainers/reps) to get up-and-running on the platform was extremely fast-paced and not nearly comprehensive enough to effectively begin using the tools.
- There were also problems with the set-up process... there were tools that should have come with our installation/account that were not turned on until weeks after using the tools and uncovering the omissions. In my opinion, this was one of the worst Customer Service points, for us.
- Track subscribers
- Organize content
- Relay information
- I like the customer service I receive when I have issues
- It's a little hard to use at first - things aren't exactly easy to figure out without training or hand holding.
- Sometimes the formatting can be off - it looks OK on the screen but when you do a test send it doesn't look the same.
- I would like to see some more layout options
- Point and click audience segmentation. Navigating your subscribers and building the right audience is so simple. Your list attributes are completely available and easily dissected into actionable contacts.
- Playbooks. ExactTarget puts their catalog of best practices, case studies, and client success stories at your fingertips in the IMH. Need an idea or way forward? It's all right there.
- The calendar. A slick calendar view of all your campaigns, emails, and other interactions is available in the IMH. The calendar puts you in control of your communications strategy.
- The transition from "old school" ExactTarget to the IMH can be a little overwhelming . . . some users get into a very defined routine for building lists, querying, sending, etc. The IMH, as user-friendly as it is, does require an adjustment in routine.
- Targeted Email Campaigns
- Easy to create templates or you can directly add your own HTML
- Great data on the performance of our email campaigns
- Provides recommendations on how to improve our campaigns
- Many clicks to achieve an action, such as segmenting
- Susbscriber list import and management is simple and easy to maintain.
- Tracking/monitoring success of campaigns is thorough and relevant for both marketers and management.
- Creation of text-based emails based on HTML (graphical) emails is simple.
- Design and layout of emails - very tough to create lists or tables of information in the body of emails. To get formatting to look right, have to use HTML scripting.
- Reactivating a subscriber who has unsubscribed accidently is not a simple feat!
- Pricing! For a small to mid-size company that could benefit from ExactTarget, the pricing can be prohibitive.
- Marketing Program Automation - can transfer files, query/append data, and branch based on decisions
- Monitoring - Much more descriptive than past versions of ET. Allows for tracking of multiple campaigns in a central location.
- Visual - Much more intuitive, and really helps when trying to relay a process to someone who hasn't been involved.
- Wait - Building a wait into a process can sometimes jeopardize the automation, but this function may be necessary for external processes to complete.
- Price - this should be the standard version of ET.
- Events - event capabilities could be expanded.
Salesforce Marketing Cloud Email Studio Scorecard Summary
Feature Scorecard Summary
About Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce.
This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution enables the creation of tailored and relevant content in any language. With the drag-and-drop tools, you can create an email in minutes and send real time transactional emails such as cart abandonment and shipping confirmations. Additional key features include A/B Testing Tools, Real Time Tracking and Graphical Reporting.
Salesforce Marketing Cloud Email Studio Screenshots
Salesforce Marketing Cloud Email Studio Integrations
Salesforce Marketing Cloud Email Studio Competitors
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.
Salesforce Marketing Cloud Email Studio Support Options
Salesforce Marketing Cloud Email Studio Technical Details
|Mobile Application:||Apple iOS, Android|
|Supported Countries:||Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States|
|Supported Languages:||Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish|