Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio

Customer Verified
Salesforce Marketing Cloud Email Studio

Overview

Reviews

Complex but Powerful

6
I use Salesforce Marketing Cloud Email Studio to support and manage my clients' email marketing programs with a 360 degree view—from …
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Great marketing tool; easy to use

8
It is used across the organization. The marketing department trains and helps set it up but each department uses it for their specific …
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Technical Consultant

7
Salesforce Marketing Cloud Email Studio is especially useful for custom ad campaigns. It eases the whole exercise by providing handy …

Enterprise ready with great reporting

7
We used Salesforce's CRM, so it made sense to go with Salesforce for our email marketing as well. The dashboards and reporting in …
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Popular Features

View all 12 features

Dynamic content (45)

8.0
80%

A/B testing (45)

7.9
79%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Features Scorecard

Email & Online Marketing

6.9
69%

Reporting & Analytics

4.3
43%

Product Details

What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce.

This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution enables the creation of tailored and relevant content in any language. With the drag-and-drop tools, you can create an email in minutes and send real time transactional emails such as cart abandonment and shipping confirmations. Additional key features include A/B Testing Tools, Real Time Tracking and Graphical Reporting.

Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help. Connect to your customers in a whole new way with the Salesforce Marketing Cloud.

Salesforce Marketing Cloud Email Studio Features

Email & Online Marketing Features

  • Supported: Dynamic content
  • Supported: A/B testing

Additional Features

  • Supported: Deliverability Tools
  • Supported: Email Tracking and Reporting
  • Supported: Playbooks
  • Supported: Advanced Content Management
  • Supported: Drag-and-Drop Segmentation
  • Supported: Triggered Messages
  • Supported: Automation Solutions
  • Supported: Distributed Sending

Salesforce Marketing Cloud Email Studio Screenshots

Deliver the right message, to the right person, at the right time with targeted, 1:1 messagingAutomate messages triggered by customer actions, such as an abandoned cartEasily draft emails to capture your customers' attentionQuickly and easily send emails to build real-time relationships with your customersKeep track of - and - optimize every message you send with advanced tracking options

Salesforce Marketing Cloud Email Studio Integrations

Salesforce Marketing Cloud Email Studio Competitors

Salesforce Marketing Cloud Email Studio Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAsia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported LanguagesChinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish

Alternatives

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Frequently Asked Questions

What is Salesforce Marketing Cloud Email Studio?

Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.

What is Salesforce Marketing Cloud Email Studio's best feature?

Reviewers rate Dynamic content and Email deliverability reporting highest, with a score of 8.

Who uses Salesforce Marketing Cloud Email Studio?

The most common users of Salesforce Marketing Cloud Email Studio are from Mid-size Companies and the Marketing & Advertising industry.

Reviews

(1-25 of 462)
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September 15, 2021

Complex but Powerful

Score 6 out of 10
Vetted Review
Verified User
Review Source
I use Salesforce Marketing Cloud Email Studio to support and manage my clients' email marketing programs with a 360 degree view—from strategic planning to implementation to reporting.
  • Email and marketing automation.
  • Data management.
  • Dynamic content.
  • The platform is extremely complex.
  • You will require at least one employee dedicated to setting it up and maintaining the platform.
  • Customer support is not great.
Salesforce Marketing Cloud Email Studio can be set up to serve industries and companies of any size. However, it can be very costly, so we typically recommend it to our larger clients. SFMC has a great a-la-carte style selection of add-on features, meaning it is easy to tailor it to your specific needs, and it is a platform that can evolve with your company, meaning it is not a tool that your organization will outgrow. If you're big on reporting, the analytics offering is quite robust.
Nathan Richardson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it in Sales in in some cases CX and QA. It addresses the issue of needing a central place to house and archive any and all prospective client conversations. We also use it in conjunction with Zendesk, so that we have a fairly reliable database of all prospect and client conversations.
  • Central source of truth
  • Integrations with zendesk and other platforms
  • Smooth integration with G Suite
  • Load time
  • Clunky interface
  • Issues since lightning was released
Salesforce Marketing Cloud Email Studio is especially well-suited for enterprise-level companies of at least 500 employees. Prior to reaching that point, we had looked into the tool, but it always seemed to robust and too pricey for our needs. Now that we've grown into the enterprise level, we need and utilize most of its features.
Charell Adagala | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are currently using the software in order to set up our marketing platform and be able to cross communicate with multiple client groups under the same UI design. It has helped us move from Adobe Campaign Cloud which was horrendous to set up and move to a more manageable platform. We have found that there is better support and less errors with performance.
  • UI design is easy to use
  • Maintenance is low
  • Creativity
  • Customizability
  • Cost
It is perfect if you want custom emails that can give you data that you can then use to build a better marketing platform with targeted campaigns but if you are just trying to simply set up an email exchange server then I would suggest with going more basic and less costly. The beauty of this is in the personalization.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use this to complement out emails that go out from Pardot. Usually, these are involving our sales reps who are more familiar with Salesforce. This helps them be more involved in the email process and communication.
  • Easy to use and teach to less savvy stakeholders.
  • Simple cloud integration and tracking.
  • Trackable in Salesforce.
  • Better interface
We use it to send emails "directly" through sales reps. Since they work primarily in Salesforce, this keeps everything in one system and makes it easy to teach them. There's no need for access management to a new system. We have had no issue pushing this out.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We have used [Salesforce Marketing Cloud Email Studio] for email marketing purposes for sales outreach. Since this is an app is native to salesforce and easy to use for less technical users, sales team uses this for outreach.
  • Trackable in salesforce
  • Sales team can use this as this is easy to use
  • Can segment the database well as we don't have to import product related data into Marketo and then segment them
  • User Interface can be improved
  • Expensive for small organizations
  • Initial onboarding takes time
[Salesforce Marketing Cloud Email Studio] is absolutely not for Marketers trying to do marketing at scale. It is good for one off sales email and that too specifically for product promotions, seasonal discounts etc.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio is used by our creative agency/department and has been used for multiple projects and clients to handle their multiple use cases. It has also been used to create and send out email templates and run campaigns for our internal products to promote and for a lot of official communication which needs to target our all organization employees through a different location. Its integration with other CRM's and salesforce cloud make it a powerful tool that helps it to stand out from the crowd.
  • Easy to use / Integration with multiple CRM's
  • Tracking/ Reporting / API integration
  • Great platform for email design/ Personalized templates
  • Quite expensive for small organizations/ Start-up's
Salesforce Marketing Cloud Email Studio is a well-suited tool to handle multiple different requirements for different clients. Its capability to build personalization mails is a win-win for all the stakeholders and the organization. Also, easy integration with other CRM's and salesforce cloud, Journey builder, A/B testing features make it the best choice for most of the email marketers.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio is being used on the Consumer side in our organization to create multi-touch campaigns and target a segmented audience.
Used by various departments that deal with consumer marketing.

It is helping us reach various masses and help map critical customer journeys with multi-level touchpoints. It has helped to interaction with people become more systematic and increased efficiency.
  • Email for Abandoned Carts
  • First party data across email channels
  • Dynamic messaging
  • 1 to 1 relationship with every customer
  • Mobile optimisation not that good
  • Not user friendly for beginners
  • Admin security config is hard to do & understand
Scenarios where it well suited
- Creation of segments based on profile data to increase engagement
- Scheduling email messages, distribution of reports, and imports of data from any source.
- Building emails using drag and drop builder is easy
- Strengthen the customer relationships with email conversations that drive every stage of the customer lifecycle.

Not well Suited
- Mobile optimization and responsiveness involved





Score 8 out of 10
Vetted Review
Verified User
Review Source
Within my role, we utilised Salesforce Marketing Cloud Email Studio in the Channel team. The Channel team [is] a shared services team within the Marketing Department of a large real estate company in the UK. The simplicity of use is the key reason we chose to use this solution over others and making the most of the connectivity with our Salesforce CRM. We tried integrating other solutions and found it wasn't worth the lift when this platform offered it all together.
  • WYSIWYG editor
  • Segmentation
  • Automation
  • The interface feels tired when navigating through certain parts of the system.
Where you are managing large data lists and contacts, the segmentation allows you to be very granular or top-level generic in targeting. This was one of the features we found to be the most useful.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio used by our creative teams for multiple clients. It is one of the best tools in the market to create highly personalized emails to use on multiple different campaigns. We/ Team usually use it to create and send out celebration/festivity and monthly newsletters to our customers and to the targeted audience.
  • A/B Testing.
  • Integration with other CRM's.
  • Personalization and tracking.
  • User friendly interface.
  • Long process to follow to send out mails initially.
  • A bit expensive for small organizations.
Salesforce Marketing Cloud Email Studio is a well-suited tool for the organization that wants to target multiple clients with their unique requirement use case in one shot. It can help creative agencies to build and send personalized emails. The tool is empowered enough to build simple to complex campaigns. Also, A/B testing ensures the agency and the client hit the right set of targeted audiences for each and every campaign.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our company switched to Salesforce from another SW. It is our choice because it comes with an array of features that are useful to businesses at any stage of development. We save time, to have a plan to send out emails to clients without thinking about going through thousands of client contacts and sending them through manually.
  • Powerful automation options
  • It integrates with Salesforce CRM
  • Ability to connect to external FTP
  • Personalize and encrypt videos into your emails
  • No user friendly
  • Customer Service
  • Expensive for small organizations
Salesforce Marketing Cloud Email Studio is suited for large companies that send a lot of emails. If not, it's quite expensive for a small business or someone that doesn't do this to utilize or benefit from it. We use it to send out dynamic monthly newsletters and it has allowed us to effectively target specific audiences.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio is being used within multiple departments across part of the organization for email needs. It addresses communication business problems and list management to send messages and solicitations out. There are multiple business units within our instance of Salesforce Marketing Cloud Email Studio. There are some people from each unit that have knowledge of the platform.
  • Usability
  • Organization
  • Adaptability
  • Integration
  • User onboarding
  • Mobile optimizaiton
Salesforce Marketing Cloud Email Studio is well suited in situations for broadbased communications that require personalization, segmentation, and a detailed marketing strategy. It is less useful when it is a generic email and communication for internal stakeholders that does not require personalization and perhaps requires follow up from other parties.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is used across the organization. The marketing department trains and helps set it up but each department uses it for their specific needs and marketing goals. It helps focus on creating and delivering good email campaigns. It is easy to keep track of leads and filter email lists, etc. It is a good online tool to prepare marketing campaigns.
  • Templates for email
  • Setting up email lists
  • Saving different versions
  • Perhaps a better way to import contacts faster
It is good to set up an email campaign to go out to certain list of people. It may not work if you have a unique template or files that aren't compatible. Sometimes I had trouble editing the email list. Connecting it to our main website for lead tracking is helpful. I recall some disconnects here and there. I'd like it fully integrated.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Probably one of the worst platform[s] I've ever used in my 9 years working with software either in college or professionally. [Salesforce Marketing Cloud Email Studio] would routinely stall out, error, or just exhibit buggy behavior with no explanation. Inconsistent behavior and a support team that simply offered "turn it on/off" advice didn't help matters.
  • Nothing
  • Nothing
  • Nothing
  • Everything
N/A
William Reese | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud is primarily used by our Marketing Department. However, employees across the organization will benefit from it. Our organization has not had any formal email marketing solutions during my tenure. Employees tends to implement their own solutions - mainly mass emails from their address books - and then they need to "log" Opens, Clicks, Responses into our CRM system (if at all). Additionally, this method is not CAN-SPAM compliant, so we run a risk of FTC complaints.
  • Salesforce.com integration including a connector app, bundled permission sets, user profile permissions
  • Customizable Data Extensions that use either Campaigns or Reports from Salesforce.com
  • Customizable Subscription Center for mailing list recipients to manage emails they do and do not want to receive.
  • Administrative interface is quite a bit different than Salesforce.com Likely a legacy holdover from it's roots in ExactTarget
  • Security configuration is confusing again a holdover from ExtactTarget
  • Knowledge articles lag behind each release
As the number of nonprofits and the options available to fundraise increases exponentially, it is important to distinguish our nonprofit from the others. One way of doing that is with email marketing in order to maintain engagement with our donors and volunteers. We have multiple "Giving Societies" based on contribution levels. A lot of our donors are members of more than one Giving Society. Marketing Cloud enables us to target our emails efficiently and accurately so that we do not overwhelm donor inboxes and that the messages they do receive are relevant and easy to understand in the context in which that message addresses for that donor.
February 05, 2020

Technical Consultant

SENTHILKUMAR VSK | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio is especially useful for custom ad campaigns. It eases the whole exercise by providing handy templates, forms, buttons, text and ensures it reaches the intended recipient on time, with a trace.
  • Personalized campaigns
  • Bulk and tailored messages
  • Data collection while entering the web forms
  • UI issues with respect to template based emails
  • Small business who are particular about the one on one relationship to stay focussed and monetize the business relationship through behavior analysis.
  • Business units that are keen to leverage on omnichannel through Salesforce Marketing Cloud Email Studio.
Score 1 out of 10
Vetted Review
Verified User
Review Source
We tried to set up Salesforce Marketing Cloud Email Studio and failed. It is next to impossible to set up unless you are an Advanced Salesforce Developer, have unlimited amounts of time and/or unlimited funds to spend on consulting services.
If you are a large company with an unlimited budget and a team of Advanced Salesforce Developers this might be the solution for you! This is also great for those who need NO support or are well versed at deciphering cryptic manuals and incomprehensible emails from support staff in third-world countries who take their time getting back to you.

If you are a small company and are looking to manage your email marketing and don't have an unlimited budget and/or time - this might not be the right solution. Not good for entrepreneurs or people who don't have a high level of technical skill, large team and tons of time to dedicate to it.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We used Salesforce's CRM, so it made sense to go with Salesforce for our email marketing as well. The dashboards and reporting in Salesforce are stellar so we use it for website analytics often, as well.
  • Reporting.
  • Email automation.
  • More granularity in automation.
  • Easier API to hook into.
  • Dashboards per business user.
Well suited for large companies as the price tag is up there. For smaller companies, I recommend Zoho or SharpSpring. As email automation increases in value, however, it's going to get more expensive across the board. Go with Salesforce if you have over 50,000 contacts and plan to have over 100,000 in the near future.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio was only used by the marketing department. We used it to send out our blog posts, promote different events and products, and send out a popular twice-weekly newsletter to subscribers. It addressed the business problem of needing to communicate with customers and potential customers. Email was the biggest channel for revenue for the company, so it was important to have a strong ESP to help us reach our customers.
  • It’s robust so, you can do a lot with it. I love that you can toggle between the WYSIWYG editor and HTML.
  • I love that when previewing a campaign, you can see how it would look for a specific subscriber--very helpful for testing.
  • It looks like something straight out of 1999. The UI is super archaic.
  • The learning curve is incredibly high. There are so many different things you can do, and it takes a long time to learn it all.
Salesforce Marketing Cloud Email Studio is great for small and large companies, as long as you have a few people who would be using the platform. It doesn’t make sense to spend a ton of money on a platform that only one team member will be utilizing because one person can’t possibly use it to its full potential.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Our marketing department in EU and AUS uses the Salesforce Marketing Cloud.
  • It integrates with Salesforce CRM
  • It works with workspaces, good for multinational marketing
  • It tracks social media advertising success on the individual lead level
  • It looks like it is 10 years old software that has not improved much
  • It is missing common sense functionality that even free software offers and major functions are buggy
  • Each social media connector is extremely expensive and this is not explained upfront
  • The customer service and management are non-responsive or confused
  • Onboarding is sloppy and happens only when pushing for it
Maybe it will work for companies that receive it for free and are not relying on social media as a key marketing function. If you rely on social media being part of your marketing strategy, you will need a less buggy, more functional system that is known for good customer service.
We are now only trying to get our money back and move on to a different system, but even though it was acknowledged that mistakes were made on Salesforce’s side, we are still waiting. Instead, Salesforce sends us standard training offers to get the most out of our 4 connectors - whatever - and still not even offering additional connectors to get our social accounts connected to our business so our digital team can get on with their job, requesting we pay an additional $50pm for each of these - crazy.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio is used in our Creative department at work. We solely use it for one dedicated client that has a subscription to the service. Salesforce Marketing Cloud Email Studio allows us to send out dynamic monthly eNewsletters / eBlasts and has allowed us to effectively target specific audiences.
  • Interface can easily be learned (very user friendly)
  • Able to manage and produce content quickly
  • Expensive for smaller organizations
  • Sometimes can be buggy
Salesforce Marketing Cloud Email Studio seems to be suited for large companies that send a lot of emails. If not, it's quite expensive for a small business or someone that doesn't do this to utilize or benefit from it.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's currently being used across the whole organization. We use Salesforce Marketing Cloud for our Marketing Dept to assist the sales organization in connecting with prospects and existing clients. To keep them all up to date with info on the product roadmap, product updates, and future releases and up and coming new features. Also used by Marketing to communicate events and allow registrations. A great feature is the analytics and reporting enabling us to track open rates. It addresses issues such as traditionally not being able to track communications i.e. open rates etc.
  • Reporting, analytics.
  • Automation - scheduling messaging at various times i.e. for events.
  • Lovely UI, easy to use.
  • Limited with mobile - needs development.
  • Contact import functionality can be annoying.
  • Better integration with SF components.
Email marketing campaigns for annual events can be using the scheduler tool - automation. Great way to save time and resources and plan ahead. Also Product, Sales and Marketing Campaigns for brand awareness and lead generation.

Less appropriate when working with external tools such as Outlook - requires better integration to Outlook as emails do not display properly.
Taylor Martz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used Salesforce Marketing Cloud for email automation to our external partners and also our homebuyers or future prospects. We were able to create email journeys for specific products or groups of buyers, but we were also able to make one-off emails for things like seasonal items, new products, alerts, or holidays. We also used Salesforce Marketing Cloud for internal communication to employees. This way, we were able to ghostwrite for executives and stakeholders within the company, and pre-schedule communications to go out in advance. It also allowed for use to use and analyze reporting and metrics to check things like open rate, click-through, or bounce rate. It helped us find the best day to send emails and which senders (i.e. CEO, CIO, etc.) had the greatest impact on the open or click through rate (CTR).
  • Reporting, tracking history, and analytics.
  • Scheduled sends and automation tools.
  • Coding and HTML formatting, with a content builder tool for easy use for first-time users.
  • Ability to send as someone else (ghostwriting).
  • The content builder is glitchy and frequently crashes.
  • Salesforce cloud stacks go down frequently and you cannot send emails.
  • A better scheduling feature with a built out calendar would be nice.
  • Needs a better translation to Outlook; emails don't always display properly, and functions don't work when integrating with/sending to Outlook recipients.
Definitely great for external marketing communications, but doesn't have as much customization as many marketers would want to see. As for internal communication, it works, BUT it is very limited when sending to Outlook, and many things either break or no longer work properly. Extra spacing is usually added and Outlook can sometimes not perform the way Salesforce Marketing Cloud expects it to.
Sylvia Flores | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I am using the Salesforce Marketing Cloud Email Studio for multiple clients. It's great for planning and monitoring social network interactions. What it comes down to, is the ability to really get inside the behaviors and heads of your clients. Because you are personalizing interactions, as a brand, you are giving the client what they want, while really learning more about your audience and their wants.
  • Connecting with clients in a personalized fashion
  • Tracking customer behaviors to build better marketing and branding personas
  • Finding new clients in creative ways
  • The contact import feature sucks.
  • Sometimes when updating files on the platform, they have become corrupted and unrecoverable.
  • When trying out the product as a free trial, you don't get the kind of support that you should to seal the deal - for smaller companies with limited time and budgets, that also sucks.
If you are already using Salesforce, everything within the Salesforce universe is exceptional. If you are using it correctly and taking every advantage, it will help you grow your business, by virtue of having robust data at your fingertips. Email Studio lets you get to know your customers and their behaviors while building a one-to-one relationship with them. It's great for small businesses that are looking to build their brand and create that value-add of customer service, while also building out personas. It can be cost prohibitive for some businesses. However, this is an expenditure that is well worth it. I find it to be very intuitive, but if you are a micro startup with limited time and people resources, you may not be able to get the bang for your buck.
Chris Lesner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
With Salesforce we are able to easily automate all of our customer engagement. One of the cool things that Salesforce Marketing Cloud lets us do with their email marketing software is to create custom channels and workflows and build out extremely detailed drip campaigns. The email templates they give are pretty basic, but also idiot-proof. It's really easy to use and give us all of the data we need to figure out the likeliness of user conversion based on their funnel path.
  • Easy to use funnels.
  • Action based paths that people can go down based on clicks, open-rate, engagement, etc.
  • Easy to use templates for building.
  • Easy to segment lists.
  • It's crazy expensive. Would love if they dropped the price.
  • Could be a cleaner interface, but that is just me. Looks like the rest of the Salesforce backend, which is pretty simple.
  • More A/B testing options would be appreciated.
If you are trying to automate all of your emails by building funnels and paths that consumers can go through that help you feed them better content based on their interests. It's really great if you need to be able to rate a users experience based on their engagement with your organization and create rules that start and stop users from being sent emails.
Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Salesforce Marketing Cloud Email Studio is used within the sales department of our organization because we sell advertising space to clients, and that advertising space often comes in our e-newsletters. We send out e-newsletters every day, with my department in charge of: Financial Planning, On Wall Street, and Bank Investment Consultant. This program allows us to send these newsletters out on a set schedule, to specific email distributions, and allows us to customize the emails to the user who is receiving it. There is little room for error!
  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
  • It would be nice if the interface was more user-friendly, it's simple to me because I've used the service for a while but it can sometimes take a while to train new employees.
Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.