Complex but Powerful
I use Salesforce Marketing Cloud Email Studio to support and manage my clients' email marketing programs with a 360 degree view—from …
Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio
Overview
Reviews
Popular Features
View all 12 featuresDynamic content (45)
8.0
80%
A/B testing (45)
7.9
79%
Reviewer Pros & Cons
View all pros & consPricing
View all pricingN/A
Unavailable
What is Salesforce Marketing Cloud Email Studio?
Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
What is Mailchimp?
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Features Scorecard
Email & Online Marketing
6.9
69%
Reporting & Analytics
4.3
43%
Product Details
What is Salesforce Marketing Cloud Email Studio?
Salesforce Marketing Cloud Email is an email marketing platform. It used to be called ExactTarget and was rebranded after its acquisition by Salesforce.
This email marketing platform allows companies to build relationships with their clients with speed, precision, and flexibility. This solution enables the creation of tailored and relevant content in any language. With the drag-and-drop tools, you can create an email in minutes and send real time transactional emails such as cart abandonment and shipping confirmations. Additional key features include A/B Testing Tools, Real Time Tracking and Graphical Reporting.
Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help. Connect to your customers in a whole new way with the Salesforce Marketing Cloud.
Whether you're looking for standard email marketing features or sophisticated cross-channel campaigns, you'll never outgrow our capabilities. From increasing email send volume and empowering users around the world to adding new customer communication channels to your brand strategy, we can help. Connect to your customers in a whole new way with the Salesforce Marketing Cloud.
Salesforce Marketing Cloud Email Studio Features
Email & Online Marketing Features
- Supported: Dynamic content
- Supported: A/B testing
Additional Features
- Supported: Deliverability Tools
- Supported: Email Tracking and Reporting
- Supported: Playbooks
- Supported: Advanced Content Management
- Supported: Drag-and-Drop Segmentation
- Supported: Triggered Messages
- Supported: Automation Solutions
- Supported: Distributed Sending
Salesforce Marketing Cloud Email Studio Screenshots
Salesforce Marketing Cloud Email Studio Integrations
Salesforce Marketing Cloud Email Studio Competitors
Salesforce Marketing Cloud Email Studio Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States |
| Supported Languages | Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish |
Alternatives
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Frequently Asked Questions
What is Salesforce Marketing Cloud Email Studio?
Salesforce Marketing Cloud Email is an email marketing platform formerly know as ExactTarget before being acquired by Salesforce in 2014. Its key features include integration with other Salesforce solutions, drag-and-drop tools, A/B testing, real time tracking, and graphical reporting.
What are Salesforce Marketing Cloud Email Studio's top competitors?
Cheetah Messaging, Emarsys, and Epsilon PeopleCloud (Agility Harmony) are common alternatives for Salesforce Marketing Cloud Email Studio.
What is Salesforce Marketing Cloud Email Studio's best feature?
Reviewers rate Dynamic content and Email deliverability reporting highest, with a score of 8.
Who uses Salesforce Marketing Cloud Email Studio?
The most common users of Salesforce Marketing Cloud Email Studio are from Mid-size Companies and the Marketing & Advertising industry.
Reviews and Ratings
(462)
Ratings
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September 15, 2021
Complex but Powerful
I use Salesforce Marketing Cloud Email Studio to support and manage my clients' email marketing programs with a 360 degree view—from strategic planning to implementation to reporting.
- Email and marketing automation.
- Data management.
- Dynamic content.
- The platform is extremely complex.
- You will require at least one employee dedicated to setting it up and maintaining the platform.
- Customer support is not great.
We use it in Sales in in some cases CX and QA. It addresses the issue of needing a central place to house and archive any and all prospective client conversations. We also use it in conjunction with Zendesk, so that we have a fairly reliable database of all prospect and client conversations.
- Central source of truth
- Integrations with zendesk and other platforms
- Smooth integration with G Suite
- Load time
- Clunky interface
- Issues since lightning was released
June 01, 2021
Great software if you have the money
We are currently using the software in order to set up our marketing platform and be able to cross communicate with multiple client groups under the same UI design. It has helped us move from Adobe Campaign Cloud which was horrendous to set up and move to a more manageable platform. We have found that there is better support and less errors with performance.
- UI design is easy to use
- Maintenance is low
- Creativity
- Customizability
- Cost
May 26, 2021
Good for sales; unsure for marketing
We use this to complement out emails that go out from Pardot. Usually, these are involving our sales reps who are more familiar with Salesforce. This helps them be more involved in the email process and communication.
- Easy to use and teach to less savvy stakeholders.
- Simple cloud integration and tracking.
- Trackable in Salesforce.
- Better interface
July 19, 2021
Salesforce Marketing Cloud - It is an Email Marketing platform only and not a Marketing automation tool
We have used [Salesforce Marketing Cloud Email Studio] for email marketing purposes for sales outreach. Since this is an app is native to salesforce and easy to use for less technical users, sales team uses this for outreach.
- Trackable in salesforce
- Sales team can use this as this is easy to use
- Can segment the database well as we don't have to import product related data into Marketo and then segment them
- User Interface can be improved
- Expensive for small organizations
- Initial onboarding takes time
Salesforce Marketing Cloud Email Studio is used by our creative agency/department and has been used for multiple projects and clients to handle their multiple use cases. It has also been used to create and send out email templates and run campaigns for our internal products to promote and for a lot of official communication which needs to target our all organization employees through a different location. Its integration with other CRM's and salesforce cloud make it a powerful tool that helps it to stand out from the crowd.
- Easy to use / Integration with multiple CRM's
- Tracking/ Reporting / API integration
- Great platform for email design/ Personalized templates
- Quite expensive for small organizations/ Start-up's
Salesforce Marketing Cloud Email Studio is being used on the Consumer side in our organization to create multi-touch campaigns and target a segmented audience.
Used by various departments that deal with consumer marketing.
It is helping us reach various masses and help map critical customer journeys with multi-level touchpoints. It has helped to interaction with people become more systematic and increased efficiency.
Used by various departments that deal with consumer marketing.
It is helping us reach various masses and help map critical customer journeys with multi-level touchpoints. It has helped to interaction with people become more systematic and increased efficiency.
- Email for Abandoned Carts
- First party data across email channels
- Dynamic messaging
- 1 to 1 relationship with every customer
- Mobile optimisation not that good
- Not user friendly for beginners
- Admin security config is hard to do & understand
May 28, 2021
Easy to use and manage large scale campaigns
Within my role, we utilised Salesforce Marketing Cloud Email Studio in the Channel team. The Channel team [is] a shared services team within the Marketing Department of a large real estate company in the UK. The simplicity of use is the key reason we chose to use this solution over others and making the most of the connectivity with our Salesforce CRM. We tried integrating other solutions and found it wasn't worth the lift when this platform offered it all together.
- WYSIWYG editor
- Segmentation
- Automation
- The interface feels tired when navigating through certain parts of the system.
Salesforce Marketing Cloud Email Studio used by our creative teams for multiple clients. It is one of the best tools in the market to create highly personalized emails to use on multiple different campaigns. We/ Team usually use it to create and send out celebration/festivity and monthly newsletters to our customers and to the targeted audience.
- A/B Testing.
- Integration with other CRM's.
- Personalization and tracking.
- User friendly interface.
- Long process to follow to send out mails initially.
- A bit expensive for small organizations.
May 21, 2021
If you can afford it, definitely worth it!
Our company switched to Salesforce from another SW. It is our choice because it comes with an array of features that are useful to businesses at any stage of development. We save time, to have a plan to send out emails to clients without thinking about going through thousands of client contacts and sending them through manually.
- Powerful automation options
- It integrates with Salesforce CRM
- Ability to connect to external FTP
- Personalize and encrypt videos into your emails
- No user friendly
- Customer Service
- Expensive for small organizations
May 21, 2021
Salesforce Marketing Cloud Email Studio Review
Salesforce Marketing Cloud Email Studio is being used within multiple departments across part of the organization for email needs. It addresses communication business problems and list management to send messages and solicitations out. There are multiple business units within our instance of Salesforce Marketing Cloud Email Studio. There are some people from each unit that have knowledge of the platform.
- Usability
- Organization
- Adaptability
- Integration
- User onboarding
- Mobile optimizaiton
May 22, 2021
Great marketing tool; easy to use
It is used across the organization. The marketing department trains and helps set it up but each department uses it for their specific needs and marketing goals. It helps focus on creating and delivering good email campaigns. It is easy to keep track of leads and filter email lists, etc. It is a good online tool to prepare marketing campaigns.
- Templates for email
- Setting up email lists
- Saving different versions
- Perhaps a better way to import contacts faster
April 01, 2021
Do not touch Salesforce Marketing Cloud Email Studio
Probably one of the worst platform[s] I've ever used in my 9 years working with software either in college or professionally. [Salesforce Marketing Cloud Email Studio] would routinely stall out, error, or just exhibit buggy behavior with no explanation. Inconsistent behavior and a support team that simply offered "turn it on/off" advice didn't help matters.
- Nothing
- Nothing
- Nothing
- Everything
March 14, 2020
Robust Email Marketing Solution
Salesforce Marketing Cloud is primarily used by our Marketing Department. However, employees across the organization will benefit from it. Our organization has not had any formal email marketing solutions during my tenure. Employees tends to implement their own solutions - mainly mass emails from their address books - and then they need to "log" Opens, Clicks, Responses into our CRM system (if at all). Additionally, this method is not CAN-SPAM compliant, so we run a risk of FTC complaints.
- Salesforce.com integration including a connector app, bundled permission sets, user profile permissions
- Customizable Data Extensions that use either Campaigns or Reports from Salesforce.com
- Customizable Subscription Center for mailing list recipients to manage emails they do and do not want to receive.
- Administrative interface is quite a bit different than Salesforce.com Likely a legacy holdover from it's roots in ExactTarget
- Security configuration is confusing again a holdover from ExtactTarget
- Knowledge articles lag behind each release
February 05, 2020
Technical Consultant
Salesforce Marketing Cloud Email Studio is especially useful for custom ad campaigns. It eases the whole exercise by providing handy templates, forms, buttons, text and ensures it reaches the intended recipient on time, with a trace.
- Personalized campaigns
- Bulk and tailored messages
- Data collection while entering the web forms
- UI issues with respect to template based emails
We tried to set up Salesforce Marketing Cloud Email Studio and failed. It is next to impossible to set up unless you are an Advanced Salesforce Developer, have unlimited amounts of time and/or unlimited funds to spend on consulting services.
February 29, 2020
Enterprise ready with great reporting
We used Salesforce's CRM, so it made sense to go with Salesforce for our email marketing as well. The dashboards and reporting in Salesforce are stellar so we use it for website analytics often, as well.
- Reporting.
- Email automation.
- More granularity in automation.
- Easier API to hook into.
- Dashboards per business user.
February 12, 2020
Once you get past the learning curve, the possibilities are endless.
Salesforce Marketing Cloud Email Studio was only used by the marketing department. We used it to send out our blog posts, promote different events and products, and send out a popular twice-weekly newsletter to subscribers. It addressed the business problem of needing to communicate with customers and potential customers. Email was the biggest channel for revenue for the company, so it was important to have a strong ESP to help us reach our customers.
- It’s robust so, you can do a lot with it. I love that you can toggle between the WYSIWYG editor and HTML.
- I love that when previewing a campaign, you can see how it would look for a specific subscriber--very helpful for testing.
- It looks like something straight out of 1999. The UI is super archaic.
- The learning curve is incredibly high. There are so many different things you can do, and it takes a long time to learn it all.
Our marketing department in EU and AUS uses the Salesforce Marketing Cloud.
- It integrates with Salesforce CRM
- It works with workspaces, good for multinational marketing
- It tracks social media advertising success on the individual lead level
- It looks like it is 10 years old software that has not improved much
- It is missing common sense functionality that even free software offers and major functions are buggy
- Each social media connector is extremely expensive and this is not explained upfront
- The customer service and management are non-responsive or confused
- Onboarding is sloppy and happens only when pushing for it
February 13, 2020
My Salesforce Marketing Cloud Email Studio Review
Salesforce Marketing Cloud Email Studio is used in our Creative department at work. We solely use it for one dedicated client that has a subscription to the service. Salesforce Marketing Cloud Email Studio allows us to send out dynamic monthly eNewsletters / eBlasts and has allowed us to effectively target specific audiences.
- Interface can easily be learned (very user friendly)
- Able to manage and produce content quickly
- Expensive for smaller organizations
- Sometimes can be buggy
November 06, 2019
Salesforce Marketing Cloud Email Studio Review
It's currently being used across the whole organization. We use Salesforce Marketing Cloud for our Marketing Dept to assist the sales organization in connecting with prospects and existing clients. To keep them all up to date with info on the product roadmap, product updates, and future releases and up and coming new features. Also used by Marketing to communicate events and allow registrations. A great feature is the analytics and reporting enabling us to track open rates. It addresses issues such as traditionally not being able to track communications i.e. open rates etc.
- Reporting, analytics.
- Automation - scheduling messaging at various times i.e. for events.
- Lovely UI, easy to use.
- Limited with mobile - needs development.
- Contact import functionality can be annoying.
- Better integration with SF components.
March 26, 2019
Great for Internal and External Communications!
We used Salesforce Marketing Cloud for email automation to our external partners and also our homebuyers or future prospects. We were able to create email journeys for specific products or groups of buyers, but we were also able to make one-off emails for things like seasonal items, new products, alerts, or holidays. We also used Salesforce Marketing Cloud for internal communication to employees. This way, we were able to ghostwrite for executives and stakeholders within the company, and pre-schedule communications to go out in advance. It also allowed for use to use and analyze reporting and metrics to check things like open rate, click-through, or bounce rate. It helped us find the best day to send emails and which senders (i.e. CEO, CIO, etc.) had the greatest impact on the open or click through rate (CTR).
- Reporting, tracking history, and analytics.
- Scheduled sends and automation tools.
- Coding and HTML formatting, with a content builder tool for easy use for first-time users.
- Ability to send as someone else (ghostwriting).
- The content builder is glitchy and frequently crashes.
- Salesforce cloud stacks go down frequently and you cannot send emails.
- A better scheduling feature with a built out calendar would be nice.
- Needs a better translation to Outlook; emails don't always display properly, and functions don't work when integrating with/sending to Outlook recipients.
February 22, 2019
Badass way to get to know your customer while making them HAPPY
I am using the Salesforce Marketing Cloud Email Studio for multiple clients. It's great for planning and monitoring social network interactions. What it comes down to, is the ability to really get inside the behaviors and heads of your clients. Because you are personalizing interactions, as a brand, you are giving the client what they want, while really learning more about your audience and their wants.
- Connecting with clients in a personalized fashion
- Tracking customer behaviors to build better marketing and branding personas
- Finding new clients in creative ways
- The contact import feature sucks.
- Sometimes when updating files on the platform, they have become corrupted and unrecoverable.
- When trying out the product as a free trial, you don't get the kind of support that you should to seal the deal - for smaller companies with limited time and budgets, that also sucks.
February 02, 2019
Salesforce is unbelievably powerful if you can afford it.
With Salesforce we are able to easily automate all of our customer engagement. One of the cool things that Salesforce Marketing Cloud lets us do with their email marketing software is to create custom channels and workflows and build out extremely detailed drip campaigns. The email templates they give are pretty basic, but also idiot-proof. It's really easy to use and give us all of the data we need to figure out the likeliness of user conversion based on their funnel path.
- Easy to use funnels.
- Action based paths that people can go down based on clicks, open-rate, engagement, etc.
- Easy to use templates for building.
- Easy to segment lists.
- It's crazy expensive. Would love if they dropped the price.
- Could be a cleaner interface, but that is just me. Looks like the rest of the Salesforce backend, which is pretty simple.
- More A/B testing options would be appreciated.
September 11, 2018
A great program for emailing clients and customers
Salesforce Marketing Cloud Email Studio is used within the sales department of our organization because we sell advertising space to clients, and that advertising space often comes in our e-newsletters. We send out e-newsletters every day, with my department in charge of: Financial Planning, On Wall Street, and Bank Investment Consultant. This program allows us to send these newsletters out on a set schedule, to specific email distributions, and allows us to customize the emails to the user who is receiving it. There is little room for error!
- Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
- Manages newsletter subscriptions and allows us to deploy on specific dates/times.
- Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
- It would be nice if the interface was more user-friendly, it's simple to me because I've used the service for a while but it can sometimes take a while to train new employees.