Marketo Review
April 09, 2019

Marketo Review

Kellie Jones Palon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Web Personalization
  • Marketo ContentAI

Overall Satisfaction with Marketo

We have been using Marketo for email marketing but are now learning to use Web Personalization and Content AI. We use it in Marketing but we support all the business units within the company by promoting new products, solutions and events for them.

Pros

  • Web Personalization is surprisingly easy to understand, set up and begin. The strengths so far seem to be the ease of use. Within two weeks of implementing the RTP code we have campaigns running and segments catching the users.
  • Running email campaigns through Marketo is simple and easy to do. There are several ways to get to what you need, which is very helpful.
  • Email technical support is great for finding answers to frustrations and problems. They respond in a timely manner.

Cons

  • Creating an email within Marketo is frustrating and difficult. We purchased a third-party software that integrates and works wonderfully. I would like this to be a part of the Marketo package instead of having to find a third-party and then purchasing them in addition to Marketo.
  • Marketo is very slow loading pages.
  • We purchased technical support hours and the most frustrating thing was that I couldn't see how many hours I had left. I had to ask. There should be a dashboard in Marketo that keeps track on the hours purchased, used and remaining.
  • Product Launches
  • Prospecting / New Business
We are trying to educate our customers about the breadth and depth of our portfolio and assist sales by informing customers about new products and then passing meaningful information onto sales.
Easier to use, better sales people, more reliable, web personalization
250,000 to 1 million
B2B
Marketo is well suited for providing simple web personalization quickly. The most difficult part is coming up with what would work well or not. There are issues with the segmenting, I don't feel I can trust the location so I am staying away from segmenting by state and city. Country seems to be okay. I also think it is not a great place to view analytics.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
6.0
Lead nurturing automation
7
Data quality management
5
10.0
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
6.5
Dashboards
6
Standard reports
7
10.0
API
10
Role-based workflow & approvals
10

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