Marketo Diaries (a IT and Marketing Love Story)
April 04, 2019
Marketo Diaries (a IT and Marketing Love Story)
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is being used for both B2B and B2C applications. In the traditional lead generation sense, Marketo is used by the digital marketing organization to track web traffic, capture leads, nurture leads, route leads, and engage with customers. Marketo is also being used as a triggered email tool for the organization's e-commerce channel, including the processing and execution of cart abandonment emails.
- Lead routing.
- Intuitive list and campaign creation.
- API & partner portal.
- Analytics.
- Reliance on SFDC for clean CRM integration.
- Email editor.
- Lead Management
- Prospecting / New Business
- Other
Marketo is utilized for 3 main scenarios. First, engaging with newly created contacts in the marketing database. Whether through a tradeshow, online form fill, or webinar, new raw leads are entering the database every day. Second, it's used for the nurturing and prospecting of these leads. And third, for the tracking and communication around the organization's e-commerce store.
Marketo is a very strong platform and was ultimately chosen because of its ability to drive improved outbound and inbound campaigns at scale for a multi-business unit global organization.
250,000 to 1 million