Item: Adobe Marketo Engage
Rating: 10
Author: Omar Al-Sinjari

Use Cases and Deployment Scope

We use Marketo for customer communications (new and existing), customer engagement (landing pages, webinars, promotion) and insights. Marketo is being used across McKesson. It solves many business problems including using consistent branding in communications, prioritizing leads/contacts engagement based on insights, bridging the gap between sales/marketing and allowing marketing to be a revenue center.

Pros and Cons

Easy to use
Insightful
Integrated

More product updates
N/A
N/A

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

Marketo is at the core of how we communicate with new and existing customers. It is an essential part of our tech stack and the integration with SFDC is crucial. We are trying to achieve net new sales and constantly trying to retain and keep existing customers updated/happy.

Alternatives Considered

Pardot

I was once an Admin in Pardot and Marketo blows it away.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Well suited: Perfect for B2B, especially mid to large companies; Companies that want to get really intricate with their marketing campaigns and want to make data-based decisions. Smaller companies that are looking to rapidly grow. Less appropriate: Small or mom/pop companies.

Marketo at Scale

Modules Used

Overall Satisfaction with Marketo