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New to Marketo but loving it
Updated August 09, 2019

New to Marketo but loving it

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Lead Management Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Marketo

We use Marketo within our B2B marketing team for lead management and sales insight along with Salesforce integration for CRM.
  • Automation of lead nurture
  • Automation of lead scoring and lifecycle management
  • Sales alignment
  • Regulatory compliance
  • Sales insight flexibility
  • Flexible Salesforce synchronization options (controls leads synchronization by lead source or creation/modification date to prevent stale data from messing up markets programs) i.e. for lead analysis
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
Increase new business both by solutions and up sell. Marketo works well where our database is clean. Where our lead records are stale or outdated we struggle to be efficient.
Marketo was implemented prior to my addition to the marketing ops team. I evaluated Pardot and found it comparable, but we have not had the budget or time to further investigate or trial a new system.
250,000 to 1 million
B2B
  • B2B marketing is awesome.
  • Account based targeting, too.

Adobe Marketo Engage Feature Ratings

8.5
WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
8.3
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
9
8.0
Calendaring
8
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.7
Dashboards
8
Standard reports
8
Custom reports
7
8.7
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Implementing Advanced Nurture campaign design with default programs within nurture streams to control messaging frequency and target specific offers and messages has been my biggest success.
Adding special offers to nurture programs using nested default programs and campaign membership to exclude nurture members who are not eligible.
Follow the community! They have amazing and creative suggestions.
All my best ideas start with community posts
Use the new Marketo sky for saving flow steps and smart list filters.