Wish we hadn't switched from Hubspot
September 18, 2019

Wish we hadn't switched from Hubspot

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

Used to track marketing content engagement from potential prospects and customers. Marketing team definitely has other uses for it, but for sales we use it to identify ideal times to reach out to prospective customers.

Pros

  • All of the strengths of Marketo seem to be from the Marketing perspective. I don't have many to add from a Sales perspective as I have not enjoyed using Marketo thus far.

Cons

  • Very difficult to actually see what my prospects are doing in terms of engagement with content. The codes do not make sense and there is not an easy way to view activity in one place.
  • The designations are often incorrect - meaning they'll identify a prospect as a best bet or a fire emoji, while the prospect has just 'unsubscribed' from content.
  • Have not found a good view to search legacy data - only in the previous 14 days.
  • Prospecting / New Business
Identify prime times and prime targets for generating new business opportunities.
I found HubSpot infinitely easier to work with and find the information I needed about prospects in the sales funnel.
Not available
B2B
Our marketing team pitched this as an improvement, but it appears to only be beneficial for tracking Marketing metrics, not generating sales opportunities.

Adobe Marketo Engage Feature Ratings

Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
3.5
Lead nurturing automation
4
Lead scoring and grading
4
Data quality management
3
Automated sales alerts and tasks
3
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
1.0
Dashboards
1
Standard reports
1
Custom reports
1
1.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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