Analyze. Prioritize. Repeat.
September 16, 2019

Analyze. Prioritize. Repeat.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Analytics
  • Marketing Calendar
  • Performance Insights

Overall Satisfaction with Marketo

Right now, only the Marketing team is using Marketo, and we work with other departments to develop personalized campaigns. We are a relatively small business, and Marketo has really opened the conversation for workflow automation and cross-functional communication strategies. Marketo has also allowed us to show our Sales team by tracking the influence of our marketing campaigns.
  • Tracking of digital efforts (website, email, social)
  • Automated (triggered) campaigns
  • Email program setup
  • The built-in reports are very basic.
  • User interface and program setup could be more intuitive.
  • More proactive customer communication with example programs.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
From an automation perspective, we're hoping to increase retention rates by automating messages sent by Customer Service so they can give customers one-on-one time if it's needed. With retention, we also want to add value to our brand by sending messages with value add content. Within retention and acquisition, it's mainly an effort to see what is trending. Whether it be a specific piece of content, a specific channel, or a specific audience, Marketo helps us understand what's resonating with targets.
Marketo is super sophisticated in tracking digital marketing efforts in the marketing automation space. Even just using the website and email tracking, Marketo helps you analyze and prioritize automated (or not) campaigns. Its price point is relatively average for size and capability. Although it's user interface could use some improvement, it stacks a lot higher than most marketing automation platforms.
Marketo works best when integrated with your CRM to create a cohesive customer experience from lead to customer. This can also help you automate messages that may have been manually sent from Sales or Customer Service. After your processes are automated in Marketo, you're able to track engagement of those messages and prioritize/adjust communication.

Marketo Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
9
Landing pages
5
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
3
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
10
Dashboards
6
Standard reports
7
Custom reports
7
API
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated