Highly scaleable, flexible and great integrations.
December 15, 2020
Highly scaleable, flexible and great integrations.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
- Marketo Ad Bridge
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo underpins our entire marketing stack from strategy to execution. Marketo allows us to have a pulse on what is working and what is not and at the same time act upon it. The vast array of integrations and the amazing Salesforce integration puts Marketo at the very heart of what we do.
- Brilliant Integrations
- Highly scaleable
- Brilliant product community
- Innovation in the product seems to have seriously lagged in recent years, especially compared to Hubspot
- Marketo's answer to new feature seems to be integrations rather than building it
- There is a steep learning curve
- Product Launches
- Lead Management
- Prospecting / New Business
Marketo is a tool to help you achieve your goals but this is highly reliant on what you want to achieve and the skills you have to use the product. Marketo's strong integration with Salesforce is a massive pro, and the main reason I switched from another product, it just works and ensures alignment with sales.
I switched my org from Hubspot to Marketo. At the time Marketo was the best enterprise-level solution out there. It simply allows you to scale your activities at a greater pace and has an outstanding array of integrations. However, in recent years, Hubspot has caught up in many regards. It still remains the most flexible solution though.
10,000 to 25,000