Marketo is the only Marketing Automation Platform you should use
December 18, 2020
Marketo is the only Marketing Automation Platform you should use
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used to help track and manage marketing campaigns. Marketo allows us to properly score and source our leads upon creation. It is used in marketing, but it benefits the whole company. The information that is captured in Marketo is then passed on to SFDC (SDR) and Bizible (Multi-touch Attribution).
- Lead Scoring
- Landing page creation
- Email sends
- Campaign Management
- Lead Lifecycle management
- Can be expensive (pay more for additional storage)
- Doesn't have the best user interface
- Steep learning curve
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We have a lot of email campaigns that allow us to inform current customers and compliant prospects of new product launches and updates.
We also use Marketo to help us identify what customers can be targeted for upsell or cross-sell. We then put those target accounts into our ABM strategy to create new opps.
We also use Marketo to help us identify what customers can be targeted for upsell or cross-sell. We then put those target accounts into our ABM strategy to create new opps.
HubSpot is great for smaller businesses, but once you get to a certain point you want the flexibility that Marketo has. Marketo has a great list of native integration and it's connection with SFDC is great. I would compare Adobe Photoshop and Canva to these two platforms. Photoshop (MKTO) isn't as pretty as Canva (HubSpot), but it can do way more.
100,000 to 250,000