Marketo as the go-to tool for Marketing Automation
December 15, 2020
Marketo as the go-to tool for Marketing Automation
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is currently deployed predominately for use within the United States but over the past 3 years we have expanded capabilities of use for channel seller, internal communications and end-users within United States, Canada, Mexico and European regions. We have over 20 users, with a smaller subset of core, subject matter experts who live in the system daily. Today we use it for marketing communications (emails) in addition to focused web pages with forms as we gate content or drive people to raise their hand for more information or to be contacted by sales.
- Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
- Connectivity of data and automation within CRM is top notch
- Email marketing templates are simple, straightforward and easy to manipulate through modules.
- Reporting and subscriptions make sharing data with outside users very simple
- We have had challenges with platform responsiveness at times, most has gone away through our experiences after the Adobe acquisition
- Mobile UX seems to not be ideal.
- When sync failures occur, I wish there was a better communication mechanism, outside of just on the individuals activity record
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
In most cases, we are trying to drive both top of funnel awareness in addition to lower funnel, trigger-based sales engagement. We have found tremendous value in creating alerts to key stakeholders to make people aware of form fills, and in some cases have created additional trigger campaigns/nurtures as a result that has provided value to the sales org.
In our brief research before, and continued research over time, as a Salesforce CRM house, the importance of integration to Salesforce is critical to our MAP. As we have continued to investigate, many of what we see/hear about from SFDC marketing cloud ends up including multiple products/line items that Marketo sees to have as part of their out of box solution
250,000 to 1 million