The industry's best marketing automation software but takes time to learn and has room to improve design features
December 20, 2020
The industry's best marketing automation software but takes time to learn and has room to improve design features
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
We use Marketo on a daily basis for a variety of marketing tasks, including lead scoring, email marketing, landing pages, analytics, and forms. Overall, Marketo is the most powerful marketing automation software I've used. It can be learned at a functional level within a few weeks but there is so much depth and potential for what you can do with it that you learn something new over your entire career using it.
- Campaign creation
- Smart logic and automated rules
- Email marketing
- Better design features for emails and landing pages; would love a true WYSIWYG editor for these.
- Less complicated file structure.
- Fewer number of campaigns needed to set up within each program.
- Faster loading and task completion times.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
For most of our use case scenarios, we are using Marketo to achieve pipeline creation, by nurturing leads to request a demo and enter the sales pipeline.
100,000 to 250,000