Marketo: The Marketing Backbone
December 19, 2020
Marketo: The Marketing Backbone
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
We use Marketo to execute targeted email and nurture campaigns and track visitor interaction on our website.
- Creates clear content paths for prospective clients
- Allows us to schedule and send multiple emails
- Integrates with our other marketing tools
- It's very complex, so there's always something to learn!
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We are using Marketo to drive our lead generation programs, attract new clients, close new business, and nurture relationships with existing customers. It is also a key part of our cross-sell campaign strategy.
It allows us to do more detailed targeting.
10,000 to 25,000