Marketo: The Marketing Backbone
December 19, 2020

Marketo: The Marketing Backbone

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Marketo

We use Marketo to execute targeted email and nurture campaigns and track visitor interaction on our website.

Pros

  • Creates clear content paths for prospective clients
  • Allows us to schedule and send multiple emails
  • Integrates with our other marketing tools

Cons

  • It's very complex, so there's always something to learn!
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We are using Marketo to drive our lead generation programs, attract new clients, close new business, and nurture relationships with existing customers. It is also a key part of our cross-sell campaign strategy.
It allows us to do more detailed targeting.
10,000 to 25,000
B2B
Marketo is great for managing email and tracking interactions with content.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.3
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
8.0
Calendaring
8
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.3
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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