Newer but eager Marketo user
December 22, 2020
Newer but eager Marketo user
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
Marketo is being used within the marketing team only, but we are working to rope in other areas of the business. We currently use it for emails, landing pages, lead generation, lead lifecycle, engagement programs, and the reporting/database side. We use Marketo to help us understand our current members better while gaining leads that we can hopefully turn into members. With the reporting tool, we're able to see what products our members have and use that as a driving force behind further research and campaigns. In addition, we take full advantage of email automation to communicate with members.
- The ability to add specific triggers and filters when creating lists for emails
- The backend of the database side of things and how you can clearly see the path that each MQL or member is making
- The drag and drop functionality was taken away when the new interface was launched; this has negatively impacted us, as one of our users has to have someone else move her items
- When reporting on a specific email, the process to select the email is long; it would be easier if there were a search capability rather than having to hunt and peck
- Upsell
- Cross-Sell
- Lead Management
Our ultimate goal with the majority of our emails is to drive conversions. From there, we look at where people dropped off and what they clicked on and how we can improve. Marketo makes this process easy.
Upsell--We send emails to specific members who have a certain product (thank you, filters) and can/should add onto it with the hope that the email will cause them to add onto their current product.
Cross-Sell--We offer a variety of products, and it's up to us to determine who is best fit for another product. We take pride in the filters we use and find Marketo to be especially helpful in this area.
Lead Management--To turn these leads into members through engagement programs.
Upsell--We send emails to specific members who have a certain product (thank you, filters) and can/should add onto it with the hope that the email will cause them to add onto their current product.
Cross-Sell--We offer a variety of products, and it's up to us to determine who is best fit for another product. We take pride in the filters we use and find Marketo to be especially helpful in this area.
Lead Management--To turn these leads into members through engagement programs.
100,000 to 250,000