Overall Satisfaction with Marketo
We use Marketo for mass emailing and event management. It's being used across the whole organization. It addresses CASL compliance, subscriptions, and other automation for email campaigns.
- It can filter and automate
- The usage of tokens to prevent errors
- More granulated user access to prevent user errors
- Better icons
- Better reporting capability
- Product Launches
- Customer Service
- Lead Management
For people to register for events, to donate, to engage with the university. It helps measure how engaging the community is.
Marketo is much more powerful and full of capabilities smaller products wouldn't have.
250,000 to 1 million