Great product!
Updated May 17, 2021

Great product!

MyAn Pacholkow, bCRE | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo for mass emailing and event management. It's being used across the whole organization. It addresses CASL compliance, subscriptions, and other automation for email campaigns.
  • It can filter and automate
  • The usage of tokens to prevent errors
  • More granulated user access to prevent user errors
  • Better icons
  • Better reporting capability
  • Product Launches
  • Customer Service
  • Lead Management
For people to register for events, to donate, to engage with the university. It helps measure how engaging the community is.
Marketo is much more powerful and full of capabilities smaller products wouldn't have.
Schedule email send to mass audience. Automated email for an event.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
4
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
4
Automated sales alerts and tasks
10
Calendaring
4
Event/webinar marketing
10
Social sharing and campaigns
4
Social profile integration
4
Dashboards
5
Standard reports
5
Custom reports
3
API
2
Role-based workflow & approvals
2
Customizability
2