Marketo - One tool for all B2B needs
Updated May 18, 2021
Marketo - One tool for all B2B needs
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is used by the digital hub for multiple projects to empower clients to send end-to-end communication using different communication channels (preferably email channel used).
The variety of API's availability and integration with multiple platforms (like SFDC) made Marketo a one-stop solution for all the market needs, and leveraged the Marketing operations team to handle different use cases for different clients.
The variety of API's availability and integration with multiple platforms (like SFDC) made Marketo a one-stop solution for all the market needs, and leveraged the Marketing operations team to handle different use cases for different clients.
- A/B Testing and Reporting.
- Integration - SFDC.
- Customer Service - Marketo Support.
- Lead Management.
- Code/ Email Editor could be better.
- User Interface - Need improvement.
- Product Launches
- Lead Management
- Prospecting / New Business
It helps to run multiple campaigns for a variety of product launches globally. Marketo helps the operations team to manage all the leads and segregate them, to target for a different product which values to the customer and help clients to increase their revenue. Also, integration options help to get new opportunities.
For B2B it is best to go for Marketo. However, for B2C will rely more on upon ACS.
25,000 to 100,000