We got the Cadillac but don't need all the features; and the ones we do use could be smoother
June 26, 2021
We got the Cadillac but don't need all the features; and the ones we do use could be smoother
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketing Activities
- Design Studio
- Database
Overall Satisfaction with Marketo
We use Marketo across multiple departments in our graduate school, though it is not used across the entire organization. We use it primarily for the recruitment of new students, while also using for current student retention, donor cultivation, and prospective customer nurture.
Pros
- Audience-level segmentation. We can target students based off of the programs they have inquired to with relevant content.
- Welcome series nurture flows. We have a lot of flexibility in how we set up our new student welcome series.
- Cross-channel tracking. We can see what channel a student inquired in when looking back at historical trends.
Cons
- I would like to see more flexibility in scheduling emails by milestone weeks. We send the same emails each week of the quarter to students, but it's very difficult to schedule this way without setting up individual campaigns each time.
- Improve the duplicate management system
- I'd like to see more ready to use templates that can be customized to fit our brand
- Customer Service
- Lead Management
- Prospecting / New Business
100,000 to 250,000
Comments
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