Marketo Review for Marketing Professionals
July 05, 2021
Marketo Review for Marketing Professionals
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
Marketo is being used by one team within the greater organization. As we have acquired a number of businesses over the years, each individual team uses its own technology to manage its inbound marketing activity. For us, it was used for marketing campaign management for the internal organization, but not for our 3rd party partners.
- Marketing automation for campaign management
- Social marketing automation
- First class customer service to ensure we used the tool correctly and maximized it's strength
- Editing landing pages could be difficult at times
- The actual user interface is a bit clunky and makes the email/web page editors tough to use at times
- Sometimes can have very slow resolve times
- Upsell
- Cross-Sell
- Prospecting / New Business
For the business model within the unit Marketo was used for, the goal was simple, land and expand. The goal with any inbound campaign can be unique, but Marketo can be used to execute any strategy from how we message to how we set up a complete web experience.
Marketo is not as strong overall as Hubspot's technology and does not allow for the 3rd party partner experience within the UI as an E2Open, but overall Marketo does do an excellent job managing the A-Z from a marketing campaign execution side of things. I will admit I was not part of the group that selected the tool.
250,000 to 1 million