Marketo the powerful marketing automation tool
June 23, 2021

Marketo the powerful marketing automation tool

Haytham Hozayen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

In my organisation, Marketo is used across multiple departments for both internal and external communications. Not only does it help in sending compelling and professional-looking eDMs, but it also helps the organisation reach its target audience with online forms that are easy to use and landing pages that are easy to build.
  • Powerful smart campaigns that allow targeting the right customer
  • Ease of use of the platform
  • The flexibility offered by the online forms that make capturing customer data easy
  • The design of the forms is not simple enough and could be improved
  • Analytics and reporting lack some advanced features
  • Qualifying leads can be improved
  • Lead Management
Our goal in the organisation using Marketo is to increase awareness, generate new leads and nurture leads. Marketo helped us with the eDM module building awareness by creating good looking emails. The web form helped the organisation capturing customer data on our website with a simple integration that still looks native to the website.
Marketo outweighs Oracle email marketing platform in the structure and the ease of use. Marketo also provides a serious control over the logic in the smart campaign that Oracle's platform lacked. The list management in Marketo is way easier and the interface is much more pleasant to the eyes in general.
Marketo is a very powerful yet simple platform to use. It helped me engage our customers with professionally looking emails. It also helped me have a clear view of customers' needs and preferences using the analytics and reporting tool. The web forms and landing pages help capture the customers data in a simple way.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Standard reports
Custom reports