Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Marketo is used in our organization to generate content and track leads using smart lists. It is primarily used by the marketing department, and we communicate the information gathered to sales and business development. It addresses our issues of creating a tailored list of leads to send out marketing materials, as well as content creation of making emails that can be sent to those smart list leads.

Pros and Cons

Pros

Ability to dive deep into filters and criteria for who you'd like to target
Great analytics for who has engaged with what content
Simple to use content creation platform for making email templates

Cons

User interface from Marketo to Marketo Sky is very different (Sky is much slicker)
Difficult to find specific assets within many folders and sub-folders
Not an immediately intuitive interface, with some onboarding sessions required

Using Marketo to Support Sales Goals

Lead Management
Prospecting / New Business

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is well suited for sending out email alerts to a list of specific customers or prospects. It allows you to use many filters to decide who will receive said email, and can even stagger leads in qualification of receiving an email (E.G. if the recipient registers for the webinar in an email, they will not receive the follow-up a week later). It is well suited for marketing, but less suitable for business development or sales as their messaging is typically much more tailored.

Adobe Marketo Engage Feature Ratings

Comments

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Great Lead Management Tool for Content Marketers

Modules Used