Great Lead Management Tool for Content Marketers
July 22, 2021

Great Lead Management Tool for Content Marketers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Marketo

Marketo is used in our organization to generate content and track leads using smart lists. It is primarily used by the marketing department, and we communicate the information gathered to sales and business development. It addresses our issues of creating a tailored list of leads to send out marketing materials, as well as content creation of making emails that can be sent to those smart list leads.
  • Ability to dive deep into filters and criteria for who you'd like to target
  • Great analytics for who has engaged with what content
  • Simple to use content creation platform for making email templates
  • User interface from Marketo to Marketo Sky is very different (Sky is much slicker)
  • Difficult to find specific assets within many folders and sub-folders
  • Not an immediately intuitive interface, with some onboarding sessions required
  • Lead Management
  • Prospecting / New Business
Marketo is well suited for sending out email alerts to a list of specific customers or prospects. It allows you to use many filters to decide who will receive said email, and can even stagger leads in qualification of receiving an email (E.G. if the recipient registers for the webinar in an email, they will not receive the follow-up a week later). It is well suited for marketing, but less suitable for business development or sales as their messaging is typically much more tailored.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
7
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated