Marketo is the best automation platform for scaling
July 22, 2021

Marketo is the best automation platform for scaling

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

The whole organization is using Marketo. All emails and forms are connected to the system and we integrate with the other platforms in our tech stack into Marketo and then into Salesforce.
  • Managing inbound leads
  • Sending emails
  • Managing webinars and events
  • Building lists / segmentations
  • UI
  • Ability to build email templates in platform
  • Reporting
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Email sends and website engagement are our key areas of focus. Leads come in using Marketo forms, they receive follow-up emails, and then receive product updates and other important information. We also email our customer base through Marketo.
Marketo is the best marketing automation platform for building custom flows and programs.
Great for companies that send a lot of marketing emails. It is easy to clone programs, so once your list is set, you can clone and reuse programs again and again.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated