Marketo is a great marketing automation tool.
July 20, 2021
Marketo is a great marketing automation tool.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
We implemented Marketo to deploy digital marketing programs and campaigns that assist in overachieving on our revenue goals and guidance. We have also deployed Lead Scoring, Lead Statuses, and review anonymous visitors using the reverse API look-up, which gives us competitive insights. We use Performance Insights dashboards to spot conversions and pivot programs where necessary.
- Performance Insights
- Digital Programs
- Nurture Streams
- Competitive Analysis
- Designer
- Campaign Metrics
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Marketo is well suited:
We implemented Marketo to deploy digital marketing programs and campaigns that assist in overachieving on our revenue goals and guidance.
We have also deployed Lead Scoring, Lead Statuses, and review anonymous visitors using the reverse API look-up, which gives us competitive insights. We use Performance Insights dashboards to spot conversions and pivot programs where necessary.
Marketo is less appropriate:
Be mindful that Marketo programs can use either Triggers and Batches to affect data changes and modifications. Marketo is less suited for elaborate email designs; that would have to be handled by dynamic content or other html designers that understand Marketo.
We implemented Marketo to deploy digital marketing programs and campaigns that assist in overachieving on our revenue goals and guidance.
We have also deployed Lead Scoring, Lead Statuses, and review anonymous visitors using the reverse API look-up, which gives us competitive insights. We use Performance Insights dashboards to spot conversions and pivot programs where necessary.
Marketo is less appropriate:
Be mindful that Marketo programs can use either Triggers and Batches to affect data changes and modifications. Marketo is less suited for elaborate email designs; that would have to be handled by dynamic content or other html designers that understand Marketo.
Marketo is the most comprehensive marketing automation tool out there. It allows you to have visibility into your programs, campaigns, conversions and important KPI reporting for the leadership team. It is an all inclusive api automation platform that connect to your entire ecosystem for important attainment and cohort analysis.
250,000 to 1 million