Item: Adobe Marketo Engage
Rating: 7
Author: Swetha Raikar

Use Cases and Deployment Scope

Marketo is been used by the Marketing team. To reach the customers via various email and sms marketing

Pros and Cons

Email campaigning and SMS campaigning- to nurture the customers
Integrating with the CRM systems to send data such as Salesforce
Database Management - Marketo database can be connected to various other .and the data can be inserted in the Acitivites and the Custom objects with are very useful for Campaigning etc

Sometimes there are unexpected errors
Slowness when many APIs are running parallel
Initially as a new user it was a bit difficult to get the hands-on, was not easy one

Using Marketo to Support Sales Goals

Lead Management
Other

Increase the Product Sales and get new customers to increase the revenue

Number of Contacts (List Size)

10,000 to 25,000

It has been less than a year using Marketo and I feel it can be used the Lead management and the marketing activities using the Email and SMS campaigning while integrating with various other system to do so.

Marketo for Marketing

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Number of Contacts (List Size)

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings