July 30, 2021
Score 8 out of 10
- Marketo Lead Management
Overall Satisfaction with Marketo
Optiv used Marketo as our CRM database and as a way to do mass emailing for event invitations. We also utilized their landing pages and registration forms for our larger events with no limit on attendance. Marketing and our operations team shared responsibility for program built-outs and review. The ability to schedule email sends, what a huge plus for us.
- Ability to schedule email sends based on time and user interaction.
- Their search function worked really well.
- Having the ability to host our collateral and images within the platform was very convenient.
- It would be great if there was a capacity limitation function.
- It would be nice if the system did a better job of highlighting when something has been entered incorrectly.
- Product Launches
- Lead Management
Our goals included showcasing our thought leadership, event promotion and execution, and company highlights when appropriate. Our goal was always to become our customers trusted ally when making the tough decisions, and Marketo allowed an easy way to stay in touch with our customers on a large scale. Marketo made it easy for our teams to come up with a schedule and stick to it. It also allowed to easy A/B testing by making multiple email sends trackable without having to run down a report in a separate area.
To be fair I've used Marketo a lot longer than Pardot, but my initial thoughts are, I like Marketo a lot better. The backend was easier for me to get up to speed quickly. Pardot also didn't have a content library to my knowledge, and I found it hard to find specific campaign items for review after the initial setup.
250,000 to 1 million
This is a great tool for demand generation. Once a drip campaign has been setup up it's easy to copy and recreate the same program without having to start from scratch. It makes automated email sends very simple and shows some stats on the same page as the email sent on the back end. Marketo works well for our larger events, but for smaller, more intimate events it's less of a fit.