Adobe Marketo Engage is our vendor of choice
August 24, 2021
Adobe Marketo Engage is our vendor of choice
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is used by our entire organization as the primary email and lead system. The problems Adobe Marketo Engage addresses include a secure system to plan and deploy emails, lead tracking, email analytics, and more. As a user of the product, I can quickly check my email analytics to report out to other teams regarding open rates, click rates, unsubscribes, etc. We are very happy with the product and have no plans to change it anytime in the near future.
- Email set up, testing, and deployment
- Email analytics
- Lead tracking
- Because I am not the primary owner of the product, I don't have any specific features that are hard to use, missing, or should be done differently.
- We are generally happy with the product.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We use Adobe Marketo Engage for all our written communications to current installed base customers in addition to prospecting and new logo recruitment. We have nurtured campaigns to move prospects through the funnel to become warm/hot leads for sales, product updates, operational emails, current customer upsell/cross-sell campaigns, events, webinars, and more. We are able to quickly assess how successful the campaign was and make adjustments as needed for follow-up or additional messaging.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes