Join the #MarketingNation as a Happy Marketo User
August 26, 2021

Join the #MarketingNation as a Happy Marketo User

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

I have been using Adobe Marketo Engage since 2013 as a full-time employee at four companies. During these years, I've both inherited instances and built one from scratch. We have used Adobe Marketo Engage to support marketing automation across most of our businesses--leveraging forms on the website, Marketo Munchkin (cookies) on our landing pages and sites, triggered and batch emails, MSI, Salesforce integrations for data exchange, sales tasking, lead management, and much more!
  • Email marketing
  • Lead activity tracking
  • Triggered workflows
  • Reporting
  • Lead attribution
  • Email editor 'drag and drop' features for non-HTML savvy users
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Brand awareness through promotion, nurturing and onboarding, or upsell--all are important to how we use Adobe Marketo Engage to communicate to our prospects and customers.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

If you are managing a database of over 500K email contacts, sell more than one product, and work with a sales team, I feel that Adobe Marketo Engage is an excellent marketing automation platform to incorporate into your MarTech stack. There are multiple integrations between Adobe Marketo Engage and other marketing/sales software solutions that can help streamline your business efforts.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
3
Ability to test dynamic content
5
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
7
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Dashboards
5
Standard reports
8
Custom reports
3
API
8
Role-based workflow & approvals
9
Customizability
4
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8