My Marketo Review
August 27, 2021

My Marketo Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We are using Adobe Marketo Engage Web Personalization to create personalized ads on our website. It is a really neat feature, and we can customize it any way we want.

Pros

  • Web personalization
  • Lead flow
  • Automation

Cons

  • Easier experience
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Net new leads and cross/up-sell.
I prefer Pardot.
Less than 10,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

I am new to Adobe Marketo Engage after years of use in Pardot. It may just be that I am more comfortable in Pardot, but there is room for me to expand my knowledge of the platform as my experience has been somewhat limited. From a first impressions standpoint, the interface is a bit difficult.

Adobe Marketo Engage Feature Ratings

6.0
Landing pages
4
Email deliverability reporting
6
List management
8
7.3
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
6
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
5.3
Dashboards
4
Standard reports
6
Custom reports
6
8.0
Integration with Salesforce.com
8

Comments

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