Adobe Marketo Engage is a workhouse
November 05, 2021
Adobe Marketo Engage is a workhouse
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is used by the marketing department as a whole to send most email communications and is managed by the marketing operations team.
- Adobe Marketo Engage's array of functionality is pretty wide - I can do almost everything I want to with a combination of the program types it offers.
- Adobe Marketo Engage handles sending to a large database and maintaining segmentations well.
- You can do pretty detailed reporting with Adobe Marketo Engage data, but you have to know where to look for it and how to manipulate the data outside of Adobe Marketo Engage. A lot of that reporting is not available right "out of the box."
- Frequent updates to the UI often lead to glitchiness (like weird caching errors or having to constantly reload to see changes).
- Finding answers to specific issues is often difficult within the Adobe Marketo Engage documentation. Initial training was also made harder by the weakness of the training documents, but those materials have gotten much better over the last few years. Fortunately, the Adobe Marketo Engage user community is large and strong. You can usually find your answer by asking a peer.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
More than 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes