Adobe Marketo Engage is a workhouse
November 05, 2021

Adobe Marketo Engage is a workhouse

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is used by the marketing department as a whole to send most email communications and is managed by the marketing operations team.

Pros

  • Adobe Marketo Engage's array of functionality is pretty wide - I can do almost everything I want to with a combination of the program types it offers.
  • Adobe Marketo Engage handles sending to a large database and maintaining segmentations well.
  • You can do pretty detailed reporting with Adobe Marketo Engage data, but you have to know where to look for it and how to manipulate the data outside of Adobe Marketo Engage. A lot of that reporting is not available right "out of the box."

Cons

  • Frequent updates to the UI often lead to glitchiness (like weird caching errors or having to constantly reload to see changes).
  • Finding answers to specific issues is often difficult within the Adobe Marketo Engage documentation. Initial training was also made harder by the weakness of the training documents, but those materials have gotten much better over the last few years. Fortunately, the Adobe Marketo Engage user community is large and strong. You can usually find your answer by asking a peer.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
More than 5 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Native integration between SFDC and Adobe Marketo Engage is pretty common, but handling duplicates can be problematic. I have a lot of feedback on the strengths and weaknesses of different feature sets, but overall, any negative feedback pales in comparison to how functional and solid Adobe Marketo Engage is as a MAP.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
6
Mobile optimization
7
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
8.5
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
8.0
Calendaring
Not Rated
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
6.7
Dashboards
6
Standard reports
8
Custom reports
6
8.5
API
8
Role-based workflow & approvals
9
Customizability
Not Rated

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