Automation for Days
November 08, 2021
Automation for Days
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
We currently use Adobe Marketo Engage as our lead and sales management, as well as to send marketing campaigns/emails each week. I work with it in marketing, and it has allowed almost complete automation of our event registration processes, which saves me hours of time each week. I know the sales team benefits much more than when we used another contact database.
Pros
- Tracking of each lead profile
- Ability to automate emails and campaigns with Tokens
Cons
- The email templates are very basic
- I haven't found an easy way to pull utm_source codes with the leads without creating a new field for every event we have
- Customer Service
- Lead Management
I don't work on the sales end, but our goals are to increase new product sales and drive growth in new markets.
Adobe Marketo Engage is way more efficient and time-saving. I used to have to create every single email we sent. Now I can automate almost all of them and just fill in the tokens.
10,000 to 25,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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