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Great platform for what we need
November 01, 2021

Great platform for what we need

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM
  • Marketo Sales Insight
  • Deliverability

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is being used across multiple departments for external communications, newsletters, promotional content, and demand generation. We have program templates (customized to our business and our workflows) that allow us the ability to scale our programs quickly and efficiently. We publish new landing pages and sync each program to a Salesforce campaign for cross-functional reporting and tracking.
  • Event management
  • Automations and systems processing
  • Integrations
  • Customer success
  • Training and enablement

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
3
List management
5
Triggered drip sequences
9
7.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
4.3
Dashboards
1
Standard reports
6
Custom reports
6
5.7
API
4
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Evaluating Adobe Marketo Engage and Competitors

Adobe Marketo Engage is a beast and very customizable, whereas other systems are a little more basic and very in-the-moment process building.