Overall Satisfaction with Marketo Marketing Automation
We use Marketo for all outbound communication to both customers and prospects. This includes all nurturing emails, content delivery, automated follow-up communication and much of the sales-generated emails. Currently most of the Marketing department is active in Marketo in one way or another. Event managers, demand generation managers, SEO/SEM specialists and customer communication managers are using it.
Marketo is integrated with several third party services as well so it also manages attendees to webinars, live events and trade shows.
Marketo is integrated with several third party services as well so it also manages attendees to webinars, live events and trade shows.
- Manages user data for follow-up communication
- Owns the entire lifecycle of a lead from initial generation through purchase and beyond
- integrates with third party programs to provide full-circle information about leads
- Responsive email and landing page design
- Developing for Non-Salesforce users
- Added visibility for non-marketo users into the Marketing functions
- Allowed us to analyze campaigns to better determine were to spend our funds.
- Improved efficiency across the entire team.
- Provided additional visibility for Sales into Marketing activities.
We were specifically looking for a program that would allow a growing team to be built and not leave members of the team behind. Marketo had excellent training, and several subscription levels. In 2012 we looked researched 10-12 possible MA options, eventually limiting the search to 4 possibilities, then choosing Marketo. They were the only option that gave us the flexibility to advance our marketing programs and the usability/training to get up and running fast.
250,000 to 1 million