Highly recommend Marketo
March 31, 2015

Highly recommend Marketo

Jace Brendle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo Marketing Automation

We use Marketo for all outbound communication to both customers and prospects. This includes all nurturing emails, content delivery, automated follow-up communication and much of the sales-generated emails. Currently most of the Marketing department is active in Marketo in one way or another. Event managers, demand generation managers, SEO/SEM specialists and customer communication managers are using it.

Marketo is integrated with several third party services as well so it also manages attendees to webinars, live events and trade shows.
  • Manages user data for follow-up communication
  • Owns the entire lifecycle of a lead from initial generation through purchase and beyond
  • integrates with third party programs to provide full-circle information about leads
  • Responsive email and landing page design
  • Developing for Non-Salesforce users
  • Added visibility for non-marketo users into the Marketing functions
  • Allowed us to analyze campaigns to better determine were to spend our funds.
  • Improved efficiency across the entire team.
  • Provided additional visibility for Sales into Marketing activities.
We were specifically looking for a program that would allow a growing team to be built and not leave members of the team behind. Marketo had excellent training, and several subscription levels. In 2012 we looked researched 10-12 possible MA options, eventually limiting the search to 4 possibilities, then choosing Marketo. They were the only option that gave us the flexibility to advance our marketing programs and the usability/training to get up and running fast.
We just renewed Marketo for a 2-year subscription. So, anything can happen in 2 years, but right now I have no reason to switch.
I really like that Marketo is scalable to the organization. Small, medium or large enterprises can all use Marketo for their needs. And, smaller organizations can use Marketo right away and eventually add additional services as they grow. It integrates very well with Salesforce, and the open API also allows developers to integrate with most any system, even home-grown CRM's. If all you want is to "batch and blast" then there are other options. However, if you want to own, nurture and understand the lead, Marketo is great.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
8
Mobile optimization
5
Email deliverability reporting
8
List management
10
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
8
Dashboards
7
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated