Marketo Review
April 14, 2015

Marketo Review

Daniel Watson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo Marketing Automation

Marketo manages our entire end to end lead management process. Without it - we would have no data available for us to show the true ROI of the demand we are generating and the leads we are delivering to sales. It's incredibly effective in managing the necessary workflows and it integrates (fairly seamlessly) with SFDC.
  • Lead Management.
  • Synchronization.
  • Ability to manage massive amounts of data.
  • Data/Analytics.
  • Lead Management.
  • Backlogs.
  • Positive ROI in data management.
  • Content Management.
  • Engagement with data.
Maketeo is suitable for large content streams.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
9
A/B testing
8
Mobile optimization
9
Email deliverability reporting
8
List management
9
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
7
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
5
Social profile integration
5
Dashboards
6
Standard reports
7
Custom reports
2
API
Not Rated
Role-based workflow & approvals
3
Customizability
4
Integration with Salesforce.com
9