Overall Satisfaction with Marketo Marketing Automation
Marketo runs the entire back end of the lead funnel from lead generation, lead interaction, sales cycle, through post sales communications. All lead facing departments have some interaction with Marketo if they know it or not. Leads come into Marketo first, then sync to SFDC, and then all interactions with the lead are done through Marketo.
- The ability to segment my audience based on behavior, actions, demographics
- Management of the lead life-cycle through all the stages
- Keeping leads in communication at different points of their life cycle
- Pick-up on interest based on all the above parameters
- Direct active leads back to sales team to engage
- Marketo is a beast, it has unlimited power which also means it can be truly damaging if left in the wrong hands.
- Currently I am the only power user because I feel like I can't give the reigns to too many other people without them damaging the flows I have already created
- Simply couldn't do it without Marketo. I can't even attribute ROI since there would be little to no activities without it. I don't even know what I would do when I go to the office if I wasnt running programs on Marketo
I used Act-on which is a great platform as well. Act-on is perfect for smaller organizations who can't afford Marketo. Marketo is for the big boys who can afford a dedicated resource. They both have their pros and cons. I found Act-on easier to use out of the box but had less customization. Marketo takes a bit of time to learn but then the sky is the limit.
100,000 to 250,000