A Marketing Technology Dream
April 24, 2015
A Marketing Technology Dream
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo Marketing Automation
We initially launched Marketo to get more insight into lead activity across our website, and for email nurture programs. Since launching, we've expanded our use across the organization to include other departments like Customer Experience and Sales. At DoubleDutch we direct all of our online advertising spend to Marketo built landing pages; run about 30 webinars annually using Marketo integrations; pass insights off to sales, and route leads by territory and market segment. Our primary business problem has historically been demonstrating marketing's impact on the business. Using the Salesforce integration, we are able to demonstrate success by campaign/program/channel to show leadership that our investment was worth it.
- Lead scoring and prioritization
- Analytics at the email, landing page, and program level
- Lead management
- Speed of the platform
- Onboarding - it's a lot to learn, but once you get it, it's easy
- Response times for support issues
- Faster response times between demo request and sales follow-up.
- Increased ability to create and launch landing pages/email campaigns using templates.
- Increased sales ready leads.
- Act-On,Pardot Marketing Automation,MailChimp,Eloqua,Exact Target
We previously used MailChimp but needed more advanced list segmentation and email nurture tracks based on behaviors. Which is when we decided to evaluate marketing automation software. In the process we evaluated Act-On, Pardot, Eloqua, and Exact Target to ultimately choose Marketo. The platform was leaps and bounds ahead of similar competitors, and in the right price range for our organization. We didn't even get passed initial calls with Eloqua because the rep decided it was not a right fit for our organization.
250,000 to 1 million