Once you have tested Marketing Automation, you are addicted!
Cécile Maindron | TrustRadius Reviewer
Updated November 28, 2016

Once you have tested Marketing Automation, you are addicted!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo is being used by the lead gen department across all regions. We are using the tool to run all our marketing campaigns, qualify leads to be pushed to SFDC, and report on KPIs.
  • Easy to learn even for non-technical people or people with no background in marketing automation, fast ramp-up phase - within a couple of weeks after launch you can start with some basic campaigns and then get more sophisticated.
  • Basic integrations and tasks are easy to complete, most of the features are really intuitive, cloning and automation is available for most scenarios (e.g. emailing, programs, processes).
  • Support big customer databases, performances are good.
  • Active community, rich documentation and knowledge base.
  • Performance has improved a lot in past years but could be even better!
  • Mass update should be extended to some assets beyond landing pages, like for instance emailings or query strings.
  • It would be great if there were more advanced users to share experience with in EMEA, especially in France.
I wasn't part of the decision-making process.
We have chosen Marketo because it was scalable; it could adapt to almost any architecture; it could support big databases and was easy to learn. If you have a smaller team; an in-house expert in automation; or a stable IT environment you may find solutions on market that are a better fit or less expensive. I think you need to have a clear understanding of what you want to achieve in short-term but also in mid-term.

Marketo Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
8
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

20 - lead gen, marketing ops
  • Emailing campaigns
  • Scoring
  • Lead management
  • Divided our Paid Search budget by 4 with same results or even better
  • 3-5 of answer rates (filled out forms/invited)
  • Reduce our unsubscribed rate to 0.2%

Using Marketo