Item: Adobe Marketo Engage
Rating: 9
Author: Chris Francis

Use Cases and Deployment Scope

We chose Marketo as the automation solution across the entire organization. Different business units had been using Eloqua and Exact Target before uniting on this platform. We are managing our lead scoring and buyer journey engagement through the automation campaigns. Having a single platform across all business units has helped us manage communications to our customers especially those touched by multiple divisions.

Pros and Cons

Lead Scoring
Trigger Based Automation
REST and SOAP API customization
Partnership Program allows integration with industry leading SaaS tools

Reporting
Analytics
Data Object Customization

Return on Investment

Brand Consistency across emails
Subscription / Products of Interest across the organization
Whole Organization Lead Management

Alternatives Considered

Eloqua,Salesforce.com,Exact Target

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

Marketo excels at complex triggered automation campaigns. If you are simply wanting to send direct emails, there are probably better entry level solutions.

Triggered Automation Campaign Excellence

Software Version

Modules Used

Overall Satisfaction with Marketo Marketing Automation